Cryptic Intel, an independent digital marketing and communications consulting firm, has bagged the mandate for all digital promotion activities for Nonsense Store. This win was achieved by the agency after a multi-agency pitch which was the result of understanding the
ethos of the brand and creating an impactful strategy.
The agency will be responsible for shaping the brand’s digital journey through campaign management and performance marketing. As their digital partner, Cryptic Intel will create strategies using tools that will give the campaign the optimal budget distribution across
platforms to achieve sales.
Nonsense is a young startup that is known for its party games, party-themed apparel and other such products. Their main focus is on spicing up boring parties with the wildest, craziest and most unique products available in the market. Nonsense is making a conscious
effort to bring back a missing spark in the boring parties and they have decided to not stop until they achieve their mission. They are driven by “ We invent NONSENSE. We produce NONSENSE. We deliver NONSENSE.”
Cryptic Intel is a digital-first, full-service advertising agency with mainline capabilities. It prides itself in melding the boundaries between creative, branding, strategy, technology, and delivers a unified approach to every marketing and conversion opportunity.
Vraj Ghoda, Founder, Nonsense Store, said, “We are excited to have Cryptic Intel as our Performance Marketing Agency for the upcoming quarter. We hope they will deliver amazing results and take Nonsense to the next level. Nonsense always believes in trying out something new and Cryptic's Redefined approach towards looking at our Campaign Structure should take us ahead at a good pace.”
Speaking on the account win, Joe Stephan, co-founder and director, Cryptic Intel, said “We are elated to have won the account of The Nonsense Store. The iconic phrase ‘Think different’ is very much part of the DNA of this brand and truly believes in creating a whole lot of fun and entertainment. It is great to see the success Nonsense products have received so far, in relation to the current scenario of the digital takeover of the generation. We intend to continue the success through performance marketing and awareness with our engagement.”.
