Wavemaker India was appointed by TotalEnergies Marketing India Private Limited (TEMIPL) to produce and promote the launch of its new and exciting integrated marketing campaign for Hi-Perf lubricants, TotalEnergies’ range of high performing motorcycle engine oil. Since its launch, the campaign has met with great success, achieving over 200 mn+ impressions and over 31 million…
Arata, a homegrown personal care brand introduces its most innovative hair care range – The Advanced Curl Care range. Featuring eight innovative and aspirational products exclusively created for the curly-haired community. This haircare range is being launched with powerhouse performer and Arata’s CurlFriend – Taapsee Pannu. Around 60% of the world’s population has either curly…
Pre-owned car retailing platform Spinny has acquired a 100% stake in AI-powered Connected Car startup Scouto. The deal will mark one of the first consolidations in the AI-powered used car solutions segment where Spinny is gunning big to emerge as the market leader. Founded by ex-racecar driver Akshay Gupta (CEO) & Shubham Sharma (CTO), Scouto…
The Indian Performing Right Society Limited (IPRS) announced that they have reached an agreement with Glance Digital Experience Private Limited. As a part of this partnership, Roposo, Glance’s creator-led LIVE entertainment commerce platform, will get publishing rights for distribution of the IPRS music repertoire on Roposo. With this, music creators and publishers associated with IPRS will receive royalties for the use…
Ecom Express Limited, one of India’s leading technology-enabled end-to-end logistics solutions providers to the e-commerce industry, today announced the appointment of Ashish Sikka as Chief Strategy Officer. He will report to T. A. Krishnan, Chief Executive Officer and Co-founder, and will be part of the Ecom Express Leadership Team. In this role, Ashish will be…
Ashika Group, a diversified financial services conglomerates, has appointed Vishesh Sharma as Chief Marketing Officer (CMO). He will be based in Mumbai and report directly to CEO Chirag Jain. The bolstering of company’s leadership ranks is in line with its vision of fortifying the personal finance ecosystem and transforming how the new India manages its…
Fastrack, India’s leading youth watch and accessory brand, has teamed up with Irony Esports, a community-first esports platform, to engage BGMI’s esports athletes and streamers to start self-quantifying their health vitals, particularly stress, sleep, and steps to build long-term healthy habits to ultimately improve performance. To this effect, Fastrack has become the Title Sponsor of…
American Watches brand Esprit has launched its new campaign “Redefine Time”, with the Bollywood actor Ananya Panday, to establish the connection of brand Esprit with Indian youth. The brand is taking forward its journey with great enthusiasm while creating high-quality and premium, affordable fashion for millennials and Gen Z. As a brand, Esprit believes that every woman is unique, and they have tried to imbibe that spirit of uniqueness in their latest Spring Summer Collection….
Leading global esports platform Challengermode has teamed up with NODWIN Gaming – one of the world’s leading esports companies based out of India. The partnership will see NODWIN Gaming use Challengermode’s esports tournament platform to run its esports events and tournaments in its key markets of South Asia and Africa. NODWIN Gaming has engaged with over 20…
Moneyboxx Finance Limited, a BSE-listed NBFC which provides small-ticket business loans to micro and small enterprises in Tier-III towns & below places, today announced appointment of Mr. Vikas Bansal as Chief Risk Officer from Feb 2022. Mr. Bansal served as National Credit Manager – Emerging Business and Digital Lending in his previous role at TATA Capital….
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