Shirish Kotmire has been named the new Chief Executive Officer of Mumbai-based Smaaash Entertainment Pvt Ltd.
Shirish has over three decades of expertise in both mature multinational corporations with ambitious growth strategies and successful new enterprises and start-ups. He is the archetypal growth hacker, demonstrating entrepreneurial spirit through creativity, team building, professional work ethic, and techno-commercial know-how in all of his activities.
Shirish, who is based in Mumbai, has hit the ground running by immediately assembling a team of seasoned CXOs to anchor Smaaash’s transformation path once more, setting new industry milestones.
On this new and exciting appointment, Shripal Morakhia, Founder & Chief Imagination Officer, Smaaash Entertainment Pvt Ltd said, “We are elated to have Shirish Kotmire in our team at SMAAASH, he has experience in marquee retail, technology brands, and promoter-driven ventures. At 63, I worked hard to resurrect smaaash in the last 6 months. It was high time that a professional leadership team took over to guiding Smaaash to new heights. The appointment of Shirish as the CEO is the first step in that direction. With his vast experience in creating value across businesses we look forward to his leadership to deliver same store growths as well as execute the blitzkrieg of new stores expansion nationally”.
Shirish Kotmire, on his new journey with SMAAASH, said, “I am honored and pleased to accept the privilege of heading SMAAASH and strengthening the position of Smaaash as the fun, party, play, bonding & entertainment destination for informal friends groups, corporate and retail customers along with building digital engagement with them. Our consumers have grown up on Smaaash over the last 11 years and have a strong affinity to the brand. In our second inning, we are giving a classy environment along with a potent combination of gaming-bowling, go-karting, arcade & VR games along with a pocket-friendly restobar to relax after a tiring but fun gaming time. To build stickiness and exploit opportunities in the growing gaming space, we are on the cusp of introducing exciting innovative formats in the physical edutainment space also”.
Shirish holds a Post Graduation Diploma in Marketing from IIM Bangalore and did his graduation BTech Computer Engineering (1986-90) from the National Institute of Technology Karnataka. With his vast skill set in monetizing assets by innovation in Sales, Marketing and Technology it makes him the ideal choice as the CEO at SMAAASH.
