Uber today launched a new, 360 degree brand campaign, ‘Bas Socho Aur Chal Pado’ to drive awareness about its affordable hailable categories, Uber Auto and Uber Moto, helping people reimagine how they can travel everyday. The campaign celebrates the indomitable spirit of everyday Indians who are resilient aspirers, passionately chasing their dreams, regardless of the…
Two-time world cup winning captain, Mahendra Singh Dhoni (MSD) and Chairman of Global Creative & Executive Chairman, Ogilvy India, ad-man Piyush Pandey have been roped in by WinZO, India’s largest social interactive gaming company, for its upcoming ad campaign themed “Game Badal Do”. The campaign intends to inspire the users to fuel their passion to…
To further strengthen its leadership in the home renovation and interior segment, Livspace, India and Southeast Asia’s largest omnichannel home renovation platform, has launched its 2022 brand campaign, Love the Way You Liv. To further amplify the campaign, the company has roped in Virat Kohli and Anushka Sharma as its first-ever brand ambassadors. Featuring the…
Saugato Bhowmik has been named Director of CPG, Car & D2C Industry Vertical in India, where he will be responsible for strategy and solutioning for Meta’s top consumer goods and auto advertisers. Saugato’s hiring follows a flurry of senior executive hires in recent months in areas such as business, policy, and partnerships, indicating the company’s…
Outbrain Inc., a leading web recommendation platform announced today the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services. Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, Microsoft 365, Xbox, gaming, and Microsoft Bing. The expansion of the partnership will entail a…
Srinidhi Shama Rao has been named Chief Strategy Officer of Aegon Life, Digital India’s life insurance firm, in order to drive the company’s digital-only strategy and achieve exponential development. Srinidhi will report to Aegon Life’s MD and CEO, Satishwar Balakrishnan, and will be in charge of Analytics, Alliances, Marketing, Sales, and Product Innovation. Srinidhi’s appointment…
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Manyavar, India’s leading celebration wear brand is back with their new films under the campaign #Taiyaar Hokar Aaiye with Bollywood superstar Amitabh Bachchan. Standing tall on the idea of establishing a simple yet impactful message on why it is important to dress in Indian wear has been echoed beautifully through the new ad films. The essential philosophy…
Hyundai Motor India Ltd, country’s First Smart Mobility Solutions Provider and the largest exporter since inception, today launched a new campaign depicting the sought-after Hyundai SUV Life. As India’s No.1 SUV maker, Hyundai has been leading the transformation of SUV experiences for customers with an all-star line-up of SUVs – CRETA, VENUE, ALCAZAR, TUCSON and…
Gillette India, the country’s leading grooming expert, has teamed up with Krafton Inc., the creators of the popular game Battlegrounds Mobile (BGMI), to bring limited edition grooming products to the Indian market. Gillette has long supported gaming and esports on a global scale, but this partnership marks the brand’s first foray into the Indian market….
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