Himalaya Wellness Company, one of India’s leading wellness brands, launches a new campaign introducing its new Pure Homes Sanitizing Floor Cleaner. To provide germ-free safe floors in every home, Himalaya has entered the home care segment with this new launch. The range of Pure Homes Sanitizing Floor Cleaners helps eliminate 99.99% of germs, keeping the…
LT Foods a 70 years old Consumer Foods Company’s flagship brand Daawat has launched a new communication to celebrate Biryani in Eid. As much as no Eid can ever be complete without Biryani, no Biryani can ever be completed without Daawat Biryani. The New Eid TVC aims at positioning Daawat Biryani as one of the…
Sanofi India Limited (SIL) today announced that Rodolfo Hrosz has been appointed as the Company’s new Managing Director, effective June 1, 2022, subject to regulatory approvals. As soon as the necessary regulatory clearances are in place, he will transition from Sanofi’s General Manager, Consumer Healthcare division in Brazil to his new job in India. Rodolpho…
Amol Maheshwari has joined EarlySalary as Chief Distribution Officer. EarlySalary is India’s leading consumer loan platform for young professionals. Amol will lead a division that focuses on forming strategic relationships between businesses using HRMS, healthtech, insurance technology, and healthtech. Amol Maheshwari is a senior industry executive with over 18 years of experience in the healthcare,…
Senco Gold & Diamonds, one of the largest organised jewellery retail players of Eastern India today roped in renowned Bengali actress Madhumita Sarcar and the popular Assamese actress and dancer, Sunita Kaushik as its regional ambassadors. As part of its ‘Hyperlocal’ approach, Senco Gold and Diamonds has chosen renowned Bengali actress Madhumita Sarcar and popular…
GNC India, a leading health and wellness company, has signed Indian cricketer Ravi Bishnoi as a GNC Brand Athlete. With this partnership, the company hopes to increase credibility in sports nutrition while also fueling the goals of aspiring athletes across the country with a scientific approach to ‘Live Well.’ GNC is a prominent global specialty…
Muthoot FinCorp, one of India’s leading non-banking financial companies and flagship entity of Muthoot Pappachan Group, also popularly known as Muthoot Blue, launched the ‘Mera Gold Loan, Mera Interest’ campaign with star India batter Virat Kohli. Kohli appears in three avatars in the three Television Commercials (TVC) along withother players of IPL side Royal Challengers…
Sports18, the network’s primary sports broadcasting channel, was launched today by Viacom18. The pay-TV channel, which will be accessible in SD and HD, will provide Indian sports lovers with the best-in-class content.Sports18 will be the new home of the FIFA World Cup Qatar 2022TM, NBA, LaLiga, Ligue 1, Serie A, Abu Dhabi T10, and premier…
India’s leading entertainment conglomerate Viacom18’s Youth, Music and English entertainment (YME) cluster has launched KaanPhod, an artist-first label and platform offering language-agnostic, music-centric content across multiple digital as well as major audio streaming platforms including Hungama, Wynk, Amazon Prime, Spotify, Jio Saavn, Resso and YouTube. KaanPhod, aims to be the number one destination for artist and…
FloBiz, India’s premier neobank for small and medium-sized enterprises, has announced the appointment of 80dB Communications as its public relations and communications partner. With the goal of increasing awareness and engagement, 80dB will implement an integrated communications campaign that includes public relations, industry associations, influencer outreach, and social media. FloBiz, founded in 2019 by Rahul…
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