Anand Sreenivasan has been named National Head of Branded Content at Republic Media Network. Sreenivasan will oversee Fluid, the Republic Media Network’s branded content vertical, which includes popular annual IPs such as the Republic Summit – Social Media Summit and Economic Summit. Sreenivasan will lead the Fluid team, which has created award-winning series for businesses throughout the country.
With over 16 years of experience, Sreenivasan has led media companies such as ZoomTV, UTV, Sony, and A+E | TV18. He most recently worked at The QUINT as the Head of the West Region for Display and Branded Content.
On joining Fluid, Anand Sreenivasan said, “The last couple of years have made the Indian content space fascinating and dynamic in nature. The emergence of new age content providers and multi-platform choice for the viewer has made it a challenge to all content creators. With Fluid, we will now look forward to creating bespoke content solutions for partners across Digital and Television. This will be a one-stop shop ensuring end-to-end content development and distribution. As a Network, we are already leading the way for the News Genre and we will now look to establish the same in the branded content space too.”
Republic Media Network’s Group COO, Hersh Bhandari welcoming the new National Head-Branded Content said, “We would like to welcome Anand onboard then Republic Media Network. He is one the sharpest minds in the business of content. With over 16 years of work experience in the business of content and digital , Anand will add strength to the leadership team of curating some of the large IP’s for the Network and integrated brand solutions for clients. Anand will add strength to our core leadership team and lead the branded content vertical for the Network Nationally.”
Fluid is entering a new chapter of expansion now that Sreenivasan is at the helm. Under his aegis, Fluid will see several new exciting projects come to fruition. Republic Media Network’s position as the largest and most powerful TV+Digital News Network is strengthened by the addition of new talent to top positions.
