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Chingari announces partnership with Fashion TV, acquires exclusive rights for its content

Chingari, an Indian short video app, has announced an exclusive partnership with Fashion TV (FTV), the world’s leading fashion and lifestyle broadcasting television channel. Globally, this is the first time that Fashion TV is collaborating with a short video app, Chingari, powered by GARI for exclusive content.

The partnership will allow Chingari, powered by GARI to exclusively play the Fashion TV content on its app. Moreover, Chingari’s native token, GARI and Fashion TV has also launched 100 Non-fungible Tokens (NFTs). The event showcased exclusive GARI Panda NFTs and Fashion TV NFTs in a 75-piece fashion show designed by Madiha Abaida of Ext remedy.

The tribe of cute Pandas will unlock tremendous value for Panda holders inside the Chingari-Verse. Holders of these NFTs will have exclusive benefits including access to ‘invite-only’ parties and fashion events hosted by Fashion TV including Fashion Metaverse, a once in a lifetime chance to meet and greet Bollywood A-listers and a privilege to be a part of an exclusive Panda NFT global community.

Chingari has also announced its entry into Metaverse, Fashion Metaverse in association with Fashion TV. The space will organise fashion shows to which the NFTs holders will get exclusive access.

Speaking on the partnership, Sumit Ghosh, CEO and Co-FounderChingari app said, “We are extremely happy to announce the partnership of Chingari, powered by GARI and Fashion TV. The partnership will be mutually beneficial for both the brands with Chingari getting exclusive rights to play Fashion TV content on its platform. Further, the all exclusive 100 GARI Panda NFTs and Fashion TV NFTs, GARI Panda NFTs will turn out to be a goldrush for the artists and celebrities across the globe.

Michel Adam Lisowski, President of FTV added, “The partnership aligns with our vision to make accessible our premium content from the fashion industry’s most successful designers, models, photographers to everyone. The Fashion TV- GARI Panda NFTs is another exciting offer to the community wherein the early adopters could churn out crazy payouts.”

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