Swiggy Instamart has been named the official partner of the TATA IPL tournament for the 2022 season, according to the Board of Control for Cricket in India (BCCI). The IPL 2022 will be held in the country starting this month, from March 26 to May 29.
This collaboration brings together India’s insatiable need for snacks and its particular enthusiasm for cricket.
“IPL is one of the most celebrated sports leagues in the world, and we are excited to partner with the BCCI to offer a wholesome experience to audiences with our large assortment of munchies, beverages and other snackable options through our quick commerce service Instamart. We look forward to engaging with customers/fans and catering to their needs, be it mid-match snack cravings, beverages and popcorn for nail biting finishes or sweet indulgences to celebrate team victories”, said Ashish Lingamneni, Head of Brand at Swiggy.
Speaking on the development, Chairman of the TATA IPL, Brijesh Patel said, “We are delighted to onboard Swiggy Instamart as an official partner of the IPL 2022. We believe that IPL’s success is bolstered by the presence of well-known brands like Swiggy Instamart. Snack, entertainment, and cricket go hand in hand, and I am excited for the value this association will add for both Swiggy Instamart and IPL.”
