Godrej & Boyce, the Godrej Group’s flagship company, announced that Ayushman Khurrana, the popular and versatile actor, has joined the brand as a brand ambassador for Godrej Appliances, which includes Air Conditioners, Refrigerators, Washing Machines, Dishwashers, Microwave Ovens, and Air Coolers, among other products.
In the next months, the appliance industry expects a boom in demand. After being affected by the pandemic for two years in a row, this is the first summer that is predicted to see a complete recovery to pre-pandemic conditions. Starting in April, the actor, who is known for his different representations and has won numerous prizes, including a National Film Award, will appear in a series of advertisements for the company.
Commenting on the decision to rope in a brand ambassador, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce, said, “With rising demand, we wanted to ensure that we also strengthen our brand recall. A careful evaluation led us to Ayushmann Khurrana who shares a lot of synergy in values with the brand. Like Godrej, Ayushman enjoys a high level of credibility. He is also known for associating with progressive content. We believe this partnership will help us connect to consumers across the spectrum and reinforce our brand philosophy of Soch Ke Banaya Hai. This is also in alignment with the brands vision to become the most preferred Appliances brand in India by 2030 and delivering 100% growth over the next 3 years and 40%+ in FY 23.”
Swati Rathi, Marketing Head – Godrej Appliances, added, “Ayushmann has the unique ability to connect with both younger and older generations. He epitomizes versatility with the multiple hats he dons – singer, actor, poet and with his content, he projects a progressive and innovative spirit which resonates well with Godrej Appliances. Our first campaign featuring Ayushmann will be released shortly and has been crafted keeping in mind his fun personality. Together, we look forward to co – creating communication that will help the brand get even closer to its consumers.”
Speaking on the association, Ayushmann Khurrana shared,“I am delighted to partner with Godrej Appliances, an iconic Indian brand which has stood out for its product quality and customer service garnering love and respect from Indian consumers over the years. It’s a progressive brand, truly committed to the environment – a value I resonate with as well.”
