Advent Public Relations, a Delhi-based PR firm, has been hired to handle Kanodia Cement Limited’s communications. Kanodia Cement Limited is a pioneer in the cement sector. Advent PR will be in charge of creating, implementing, and administering Kanodia cement’s strategic and creative solutions as part of the mission as their trusted PR partner. Advent Public…
Zero Gravity Communications has been awarded the full service integrated mandate of popular ceramics brand Qutone. It will be responsible for brand strategy, overall communications and advertising duties. Founded in 2008, Qutone ceramics has established itself as a major player in the ceramic manufacturing industry and has become a trendsetter through several high-tech innovations. Confirming…
Zee Cinema is all set to air the World Television Premiere of Prabhas – Pooja Hegde starrer ‘Radhe Shyam’ on 24th April at 12 noon. Touted to be India’s most expensive romantic genre film, this story, set in the background of old Europe, is replete with lavish imagery and spectacular picturisation. All this coupled with…
Adosh Sharma has been named as the new Country Expansion Manager for IKEA’s India division. IKEA (part of the Ingka Group) is the world’s leading Swedish home furnishings store. Adosh, a seasoned IKEA executive, will succeed Per Hornell as part of the IKEA India management team, reporting to Susanne Pulverer, CEO-CSO. Adosh will manage IKEA…
Platinum Outdoor rolls out an aggressive out-of-home (OOH) campaign for Parle Agro’s iconic beverage brand, Frooti. After two years of the pandemic mandated lockdown, the objective was to capitalize on the huge revival of outdoor commute with large impact hoardings and branding at heavy traffic areas to drive enormous visibility and reach for the brand…
As part of its objective to develop an environment that simplifies Crypto, CoinSwitch, India’s leading Crypto investing app, has engaged Ankit Vengurlekar as Editor-in-Chief to improve user education activities. Ankit has spent over two decades driving content, dialogues, and community interaction across newsrooms and multinational organisations, and will assist CoinSwitch in making complicated concepts like…
Sony Entertainment Television is set to bring back its homegrown kids singing reality show, “Superstar Singer 2”. After a super successful first season, produced by The Content Team (TCT), the show will continue its quest to find India’s next superstar singer starting April 23rd, every Saturday and Sunday at 8 pm on Sony Entertainment Television….
Hero Electric, India’s largest electric two-wheeler company, has partnered with BOLT, India’s largest EV Charging Network, to set up 50,000 EV charging stations in India in the next one year. As part of the collaboration, BOLT chargers will be installed in more than 750 Hero Electric’s touch points across India benefitting over 4.5 lakh customers. Furthermore, around 2,000 Hero Electric riders will avail free of cost BOLT…
In November 2020, Afghanistan announced its official Women’s Cricket team – a first in its history. For a country ravaged by war and conservatism, this was a path-breaking achievement for the sport loved by billions in this part of the continent. However, by August 2021, a new regime had taken over that banned women in…
Disruptive Indian budget hotel chain major, Treebo Hotels unveils its digital ad campaign ‘Acha Hua Treebo Kiya’ that features a corporate duo. The ad film is aimed at coaxing travelers to plan and book their trips with Treebo. The ‘Acha Hua Treebo Kiya’ ad campaign draws particular attention to its quality affordable stays. Treebo has…
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