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Bata India enhances Hush Puppies’ portfolio in India with a launch of new campaign

Hush Puppies, a US-based footwear and lifestyle brand, has recently launched a new 360-degree campaign called “Neo Casuals for Neo Leaders” by Bata India, which retails and marketing the brand. The campaign is an important component of Hush Puppies’ bigger story of reinforcing the brand’s position as a premium, contemporary brand that caters to the footwear demands of working professionals of all genders. Hush Puppies locations have also been refurbished for an improved visual merchandising experience, and the company plans to welcome younger professionals and women audiences as part of the process, as well as grow its presence across retail outlets and ecommerce channels.

Bata India has created a campaign for Hush Puppies called “Neo Casuals for Neo Leaders,” which honours today’s Neo Leaders who have been in the forefront of driving positive change and inspiring others via their progressive and exemplary leadership style. With their purpose-driven, people-first approach, new age leaders demonstrate a substantial shift in leadership approaches. Neo Leaders stand apart in the workplace, from their inclusive leadership style to their attitude toward smart attire. They continue to wear classy sneakers, chic slip-ons, and sophisticated loafers. The campaign also marks the debut of a Neo Casuals Collection, which was created and curated with the preferences of these Neo Leaders in mind.

Commenting on the new launch, Gunjan Shah, MD and CEO, Bata India Limited said: “Hush Puppies has always been a top choice for leaders with its classic and comfortable formals. Based on consumer trends, changes in leadership codes and listening to corporate customers, we have evolved the Hush Puppies brand to include casual styles like sneakers, slip-ons and loafers which reflect the vibrant spirit that best defines the Neo Leaders. We have also upgraded the experience in Hush Puppies stores to reflect the casualization trend, making them contemporary, vibrant, and inviting. To cater to our audience’s evolving touch points, we have expanded Hush Puppies availability to leading ecommerce marketplaces and shop in shops inside multi-brand retailers. We are certain that the evolved portfolio will resonate well with the working professionals, and we look forward to being their preferred choice for both formal and casual occasions.”

Conceptualized by Contract Advertising, the ‘Neo Casuals’ film brings alive the leadership style of Neo Leaders of today and clearly delineates how they are breaking the set norms of traditional leadership and creating a stirring impact with their distinct and breezy dressing style.

Speaking of the Hush Puppies campaign, Sagar Mahabaleshwar CCO Contract Advertising Ltd, says“Hush Puppies was and always will be known as a quintessential premium footwear brand. However, it is now more multifaceted in terms of its offering and not just limited to formal footwear. The Neo Casual collection offers smart casual and semi casual range of footwear that can easily be worn from boardroom to a party. The launch campaign of Hush Puppies Neo Casual collection showcases these new emerging dressing trends for neo age leaders.”

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