Vineet Singh has been named Chief Marketing Officer (CMO) of Mercer|Mettl, a global leader in talent acquisition and skill evaluation. Singh will head the company’s marketing and customer interaction responsibilities, as well as grow its global reach. Vineet plans to provide product-led growth with revolutionary marketing process automation and omni channel digital marketing tactics. To reach marketing growth objectives, he will collaborate closely with sales, products, and operations.
Vineet has over two decades of expertise developing extremely effective marketing teams around the world. He has led teams of over 450 people in a variety of industries and regions, including automotive, retail, health, education, and the BFSI and FMCG sectors.
Commenting on Vineet’s appointment, Siddhartha Gupta, CEO, Mercer | Mettl, said, “I am delighted to welcome Vineet onboard. His high-performance record, combined with his in-depth expertise and strategic acumen, will play a vital role for us as we take our brand to the next level. I cannot think of a better fit than Vineet to lead us as we further advance our market position.”
Prior to joining Mercer | Mettl, he was the Co-Founder and CMO of Copper Bridge Media and Appylika. In addition, he has led renowned business teams at Ford, Whirlpool, and Hudson.
On his appointment, Vineet Singh said, “It is rare to find a company with great people, culture, and opportunity that Mercer | Mettl currently has. I aim to provide value beyond the mandate as it allows growth not only personally, but also helps the organization grow exponentially. I look forward to working with all internal and global stakeholders to develop a robust growth story.”
An alumni of IIT Kharagpur and Cornell University, Vineetis an aspiring chef, wildlife hiker, and bike enthusiast. A devoted contributor to the start-up ecosystem, he lives with his family and three dog friends on the outskirts of Mysuru (Mysore).
