Purplle.com, a leading beauty e-commerce site, has released its fresh marketing communication, portraying itself as “Har Indian Ka Beauty Destination.” The brand encourages ladies to treat themselves and buy everything they want. “While buying on Purplle.com, customers can now receive personalised recommendations. They can return things through a unique 2-day return policy if necessary,” according…
Following a multi-agency bid, Experience Commerce, a Cheil Group company, has secured the yearly e-commerce media mandate for Kärcher India. As part of the mandate, Experience Commerce will focus on expanding Kärcher’s cleaning solutions footprints throughout numerous markets, including Amazon and Flipkart, as well as any future marketplaces. Kärcher India’s engagement with Experience Commerce seeks…
Rupesh Bisht has been appointed as the Executive Director of XED, Asia’s biggest ed-tech enterprise catering to the learning needs of executives and senior leaders. He will help shape XED’s next phase of growth and innovation in this new role. Rupesh was previously the Chief Executive Officer of Masters’ Union, a practitioner-led and industry-focused business…
This jingle-based ad, created by Yellow Windows Communications, encourages young people to test out the new Vicco facewash to get rid of pimples, acne, and dark spots. The film is young, new, and Bollywood-inspired, and the jingle has viewers dancing to the music. Commenting on the launch, Devesh Pendharkar, Director, Vicco Laboratories said, “Vicco is known for its…
Bala Iyengar, the chief strategy officer of Dangal TV and Enter 10 Network, was recently hired. He joins following a ten-year term as business director at Helios Media. Iyengar mentioned it on his LinkedIn profile. Bala, a media veteran with over 20 years of experience, has previously worked for Zoom Network, MTV India, Star India,…
Dinesh Karthik, an ace cricketer, has been named as Gizmore’s brand ambassador. Gizmore is part of the “Swasth Bharat – FIT INDIA” objective, and with Dinesh Karthik on board, the brand hopes to create a flourishing environment for the masses. Since 2004, Dinesh Karthik has played for India in a variety of roles, including wicketkeeper,…
Skyesports, the leading South Asian esports tournament organizer, has announced that AMD and Rooter have joined the Skyesports Champions Series (SCS) 2022 as the presenting and ‘powered by’ sponsors, respectively. The SCS, conducted in partnership with Riot Games, is a tier-1 VALORANT event in South Asia that leads into the VALORANT Champions Tour (VCT) 2022…
Picnics in the park, beach vacations, cold drinks, and warm sun caressing your face – SUMMER is here and so is Twenty Dresses by Nykaa Fashion to help you make cool fashion statements with its newest ‘Summer Edit’. Featuring the refreshing Alaya F, the brand ambassador, the curation is unabashedly original and offers something for…
Amazon India revives its iconic ‘Aur Dikhao’ campaign with a new film building on the Amazon proposition of an extremely wide variety of options available on the marketplace. The campaign created by Leo Burnett India addresses multiple consumer expectations while shopping online and showcases the ease of shopping with Amazon India. The hugely successful Aur…
BIG FM, one of India’s most popular radio stations, recently announced the promotion of Sunil Kumaran to Chief Operating Officer. Kumaran will be in charge of revenue (Sales, Sales Support, Revenue Maximization, Account Planning), as well as maintaining his present responsibilities for brand (Programming, Marketing & Solutions) and accelerating the network’s digital expansion. Kumaran, who…
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