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BigHaat named Jitesh Shah as COO

Jitesh Shah has been appointed as the Chief Operating Officer of BigHaat, India’s largest Digital Agri Platform, with the goal of increasing agri-tech adoption and expanding its reach from 10 million farmers to the next level.

Jitesh Shah, a seasoned professional with over 15 years of experience in Sales, Customer Management, and Operations, was formerly with Cropin Technology as its Chief Revenue Officer. He has been advocating for the global adoption of agri-tech.

Prior to joining Cropin, he worked for Inter Call (later acquired by West Unified Communications), where he held several positions and served on the Board of Directors for the company’s India operations.

Jitesh holds a master’s degree in Electrical and Electronics Engineering from Clemson University, South Carolina, and graduated in B.E. Electronics and Communication from Andhra University, India.

Sateesh Nukala, CEO & Co-Founder, BigHaat,said, “We welcome Jitesh to our BigHaat family as BigHaat endeavours to enhance the services and becoming the go-to name for all farmers in India. Jitesh’s experience and his expertise will help us reach our goals faster. His extensive industry knowledge will help in driving future business, expanding our portfolio as well as looking at new routes to market.”

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