Fintech platform Perfios has appointed Nitin Chugh, former State Bank of India (SBI) executive, as Managing Director and Group Chief Executive Officer, marking a significant leadership move as the company accelerates its global expansion strategy. The appointment comes at a time when fintech firms are evolving into integrated financial platforms, offering end-to-end solutions across credit,…
Guwahati, 18 March, 2026 – SBI General Insurance, one of India’s leading general insurance companies, has announced acclaimed actor Pankaj Tripathi as its Brand Ambassador and unveiled an integrated brand campaign ‘Chuniye Bharosa, Apno Sa’. The association unites a personality known for credibility and authenticity with a brand rooted in trust and transparency. Pankaj Tripathi’s grounded persona makes…
Procter & Gamble (P&G) India has appointed Robin Thadathil as its new Chief Human Resources Officer (CHRO), effective April 1, 2026, as the FMCG giant sharpens its focus on leadership development and workforce strategy in one of its most important markets. The move reflects P&G’s long-standing commitment to building strong internal leadership pipelines and enhancing…
New Delhi: Ai+ Smartphone has announced a strategic brand partnership with Indian cricketer Ishan Kishan, marking a significant step in its efforts to strengthen its presence among young and aspirational consumers in India. The collaboration brings together a technology brand focused on performance and accessibility with a cricketer known for his fearless style and confidence…
Lenovo, the global technology powerhouse, today launched a new digital campaign, ‘Pixel Deficiency’, aimed at strengthening awareness of its monitor portfolio in India. The four-part film series aims to shift consumer perception beyond Lenovo’s strong association with laptops and position the brand as a credible choice in the monitors category. The campaign’s 45-second hero film, built…
Global apparel retailer UNIQLO today announces Indian cricket icon Jasprit Bumrah as its brand endorser in India. The partnership kicks off with the launch of a new campaign starring Jasprit that captures the essence of UNIQLO’s LifeWear philosophy – clothing designed to make everyday life better through simplicity, quality, and comfort. Speaking about the new…
Celebrating the spirit of togetherness and shared joy, Parle-G has unveiled a special Ugadi film for audiences in Karnataka, AP and Telengana. Created in Kannada and Telegu, the film captures the warmth of the festival while bringing alive a timeless message – that life, like Ugadi’s traditional Bevu Bella, is a blend of both sweetness…
Indian Premier League (IPL) franchise Punjab Kings announced Jaypee, a leading Indian brand in premium household and kitchenware products, as the team’s Official Sponsor ahead of the upcoming season. The partnership brings together two brands that share a commitment to quality, reliability and connecting with consumers across the country. Known for its wide portfolio of…
Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and…
Wondrlab, India’s platform-first marketing network, has been appointed as the communications partner for Audi India, following a rigorous multi-agency pitch across various networks. The mandate marks a significant win for Wondrlab, reinforcing its growing role as a long-term brand-building partner for marquee global brands. Under the mandate, Wondrlab will lead Audi India’s brand communication through…
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