Artificial Intelligence (AI) is rapidly redefining the marketing landscape in India. From startups to large enterprises, everyone is talking about AI—but many still struggle to distinguish real impact from hype. In 2026, the conversation is no longer about whether businesses should adopt AI, but how they can use it effectively without losing the human touch…
Joy Personal Care, the Indian home-grown personal care brand under the aegis of RSH Global, has unveiled a new TVC for its Hydra Refresh Gel, featuring brand ambassador and star performer Sanya Malhotra. Thoughtfully designed for rising temperatures and dynamic lifestyles, the gel delivers an instant burst of hydration through its fast-absorbing formula, offering 48-hour…
Mumbai, 28th March 2026 — Excelsoft Technologies Limited, a leading provider of technology-driven learning solutions, is pleased to announce the appointment of Doreswamy P as its Chief Executive Officer (CEO), effective immediately following the Board’s approval. The Board of Directors has reposed its full confidence in Mr. Doreswamy P to lead the company into its next phase of growth….
CaratLane, a Tata Group company and India’s leading omnichannel fine jewellery brand, today announced the appointment of acclaimed actor Yami Gautam Dhar as its first-ever Brand Ambassador. The collaboration marks a defining milestone in CaratLane’s journey as the brand enters a new phase of scale, visibility, and cultural relevance. Known for her authenticity, powerful performances,…
Mumbai, March 23rd, 2026: HMD today announced its partnership with Rajasthan Royals, stepping up from official smartphone partner to Associate Sponsor. This marks the third consecutive year of this collaboration, with HMD’s innovative spirit with the Rajasthan Royals’ dynamic cricketing legacy to connect with fans worldwide. The sponsorship places HMD’s branding on the back of…
Hyundai Motor India Limited (HMIL) launched its latest brand campaign titled ‘Respect the young’ for the new Hyundai VERNA. The campaign celebrates the spirit of a new generation that is bold, expressive and unapologetically ambitious. The campaign TVC brings alive the progressive mindset of young India and aligns perfectly with the dynamic personality of the…
Crocs™, the global footwear brand celebrated for comfort and self-expression, has announced ace Indian cricketer KL Rahul as its newest brand ambassador with the launch of its latest campaign, ‘Play Hard. Rest Easy.’ Built around the brand’s iconic Classic Clog, the campaign positions Crocs™ as the go-to footwear for the moments that surround sport, from arriving at the…
In a move linking India’s renewable energy surge with its premier sporting property, Waaree Energies Limited, a leading global energy transition company, joins Rajasthan Royals as the Main Principal Partner for the upcoming season. As part of the association, Waaree Energies logo will prominently be featured on the front of the Rajasthan Royals’ official matchday jersey and training…
India is no longer just a content market for global streaming giants—it’s becoming the playbook for the world. At the Prime Video Presents 2026 showcase, leaders from Amazon MGM Studios and Prime Video made one thing clear:India is now central to Amazon’s global streaming ambitions. From product innovation to content strategy, the country is shaping…
Healthcare technology and revenue cycle management (RCM) company Access Healthcare has appointed Debashish Ghosh as Senior Vice President and Head of People for India and the Philippines, reinforcing its leadership team as it scales global operations. The appointment comes at a time when the company is expanding its presence in the healthcare outsourcing and RCM…
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