Mullen Lintas has been named as LifeCell International’s creative partner for advertising their community stem cell banking division. The goal of the communication campaign is to raise awareness among expectant parents about community stem cell banking as a viable option for securing not only their baby’s but also their family’s future well-being. The engagement’s goal…
HCL Technologies today announced Jill Kouri’s entry to the leadership team as Chief Marketing Officer. A top marketing executive with nearly 30 years of corporate and agency B2B services experience, Kouri will head the company’s worldwide marketing programmes to further HCL’s focus on helping companies rethink their business for the digital age. “As HCL continues…
NCSOFT, a global leader in digital entertainment and one of the premiere developers and publishers of critically acclaimed and award-winning PC and console games, is adding the talents of long-time video game industry veteran Jeffrey Anderson to its executive leadership team as incoming CEO of NCSOFT West, which is responsible for its game business in…
Tata Tea Premium has launched two fresh films in its series of hyper local campaigns in continuation of its strategy of celebrating India’s rich cultural diversity and invoking regional pride. The new hyper local commercials are rooted in region-specific insights that reflect not just the true spirit of a region, but also the unique traits…
Colors Tamil, the youngest GEC of Tamil Nadu, today announced the launch of its brand new spoof comedy show, ‘Kanni Theevu Ullasa Ulagam 2.0′. Premiering on 1st August 2021, Sunday at 7:00 PM, the show will follow the story of King Jalsanandha (Actor Robo Shankar) and various rib-tickling acts that happen in his cast away island – Kanni Theevu Ullasa…
Pizza Hut, India’s most loved and trusted pizza brand today announced the landmark launch of its 500th store in the country. Pizza Hut’s 500th store was inaugurated in Moga, Punjab by actor and philanthropist Sonu Sood. The company also shared that it has ambitious expansion plans to considerably increase their footprint in India in the next five years. Pizza Hut…
HTC Global Services announced that Nitesh Bansal has been appointed as President and Chief Operating Officer, effective immediately. Nitesh will be responsible for global sales, marketing, delivery, and operations of the enterprise. He will report directly to Madhava Reddy, CEO and Founder, who will continue to drive strategy and direction for the company. Nitesh joins…
Britannia 50-50, India’s most popular cracker biscuit, has announced its entry into the salty snack market with the launch of 50-50 Potazos, a 50 potato chip 50 biscuit product. The product is a fusion product that combines two of the country’s most popular snacking formats: potato chips and biscuits. A potato chip’s crunchy chatpata flavor…
SVAAS Wellness Limited, a wholly-owned subsidiary of Dr. Reddy’s Laboratories Limited (BSE: 500124, NSE: DR REDDY, NYSE: RDY, NSEIFSC: DR REDDY, hereafter referred to as “Dr. Reddy’s”) and ICICI Lombard General Insurance Company Limited (“ICICI Lombard”) today announced a partnership for the pilot launch of a first-of-its-kind cashless outpatient offering in India. The partnership marks…
Anushka Sharma has been named as the Brand Ambassador for the Bengaluru-based firm GIVA Jewellery. Ishendra Agarwal, Nikita Prasad, and Sachin Shetty founded GIVA in 2019 to offer premium hallmarked silver jewellery at moderate costs. The brand GIVA personifies the inner beauty and strength of every individual via its authentic yet affordable jewelry range of…
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