Mullen Lintas has been named as LifeCell International’s creative partner for advertising their community stem cell banking division. The goal of the communication campaign is to raise awareness among expectant parents about community stem cell banking as a viable option for securing not only their baby’s but also their family’s future well-being. The engagement’s goal is to make a point the advantage of community stem cell banking and build preference for LifeCell via multiple communication channels.
LifeCell features state-of-the-art laboratories in Chennai and Gurgaon, as well as a nationwide network of 200 service centres. Parents can access more than 50,000 samples in LifeCell’s registry, with a >97% chance of finding a matched stem cell unit for over 80 medical diseases, including genetic, neurological, and immunological illnesses.and different blood cancer forms can be effectively treated.
Commenting on the association, Ishaan Khanna, CEO and Executive Director, LifeCell International said: “Being the leader in Community Stem Cell Banking, we feel it is our responsibility to keep innovating and make sure we reach maximum mothers highlighting the importance of stem cell preservation. With this objective in mind, we have some exciting ideas planned for this year for which we have on boarded Mullen Lintas as our creative agency.”
Speaking about the win, Hari Krishnan, CEO, Mullen Lintas said: “We are elated to have been given the mandate for LifeCell. The scientific value and relevance of LifeCell in the health & wellbeing of consumers, is something that most consumers need an education on. We’re excited to partner with LifeCell in creating a new category in Health & Wellness.”