Britannia 50-50 forays into the fusion snacking launches potato chip and biscuit fusion

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Britannia

Britannia 50-50, India’s most popular cracker biscuit, has announced its entry into the salty snack market with the launch of 50-50 Potazos, a 50 potato chip 50 biscuit product. The product is a fusion product that combines two of the country’s most popular snacking formats: potato chips and biscuits. A potato chip’s crunchy chatpata flavor coupled with a biscui’s filling warmthmakes it a perfect entry under the brand Britannia 50-50.

Britannia 5050 Potazos is thin, crispy, and delivers the familiar ‘masaledar’ flavors of a potato chip in a biscuit format. The product has been made to satiate hunger as well as provide a lip-smacking snack experience. In a Nationwide consumer survey undertaken by the Company in the run-up to the launch, the product was rated by consumers as the ‘best new product’ in the snacking space, with 90% of consumers giving it a ‘Definitely buy’ rating.

The product launches in Assam and North East markets in July and will roll out in the rest of the country in the coming months.

Commenting on the new product launch, Vinay Subramanyam, VP Marketing, Britannia Industries, said, “For almost 30 years, Britannia 5050 has been the brand that has given consumers the best of two experiences in one delectable product. Whether it is our classic Sweet & Salt Biscuits or Maska Chaska, Britannia 50-50 knows best that it takes “two to tango”. Britannia 50-50 Potazos is a terrific addition to the 50-50 brand and we believe this product can source from both the biscuits market and the salted snacks market, which are the largest two categories in food in the country”.