Tute Consult, an integrated marketing and communications consultancy, has secured the communications contract for Cloud Tailor, a hyper-personalized women’s apparel brand that intends to provide a digital solution to an offline tailoring issue. Tute Consult will be in charge of raising awareness, establishing, and enhancing Cloud Tailor’s image by crafting a strategic communication roadmap that…
Value 360 Communications has been hired as Extramarks’ brand PR and communications partner. Extramarks is India’s most trusted EdTech company. On December 1st, 2021, the agency took up the brand mandate. It covers brand creation, awareness campaigns, marketing collaborations, product launches, events, and other PR-first operations. The account will be handled by the agency’s headquarters…
Wondrlab, India’s largest platform-first creative martech start-up, has helped craft Chaayos’ campaign ‘Relax with Chaayos’ for the winter season. The film seamlessly brings alive the new brand positioning in a fun and interesting manner. It highlights how a snack and hot cup of tea from Chaayos can help de-stress and tackle the toughest situations we face every…
Deepshikha Dharmaraj has been named Chief Executive Officer, BCW India Group, by BCW, the global communications firm intended to move people. Dharmaraj will continue to serve as Genesis BCW’s Chief Executive Officer, in addition to overseeing BCW’s entire business interests in India and implementing the company’s growth strategy, which includes people, clients, and partners. Genesis…
Global enterprise solutions provider MOURI Tech has announced a partnership with Tamil Thalaivas for Season 8 of the Pro Kabaddi League (PKL), commencing on December 22, 2021. Speaking on this occasion, MOURI Tech Global CEO Mr. Anil YERRAMREDDY said, “Sports is a passion I have always fostered. Kabaddi, India’s most popular traditional game, is experiencing…
ETMONEY presents the SIP Insights Report 2021, which looks at a 5-year trend analysis of investor behaviour towards SIPs in India, after passing the milestone of processing over 1 million SIPs each month. According to the research, India’s smaller cities are now leading the charge, with 64 percent of SIP inflows coming from outside of…
Drools, India’s leading pet food brand collaborates with celebrity Chef Sanjeev Kapoor and Chef Vikas Khanna to launch Drools Gourmet Bites. To address the predicament pet parents constantly face of having to serve mundane and tasteless food to their pets, the brand has dished out two new super food varieties in association with these World Class Chefs. Very Veggie…
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Mirum India, a prominent digital solutions agency and a member of the WPP Group, has been awarded the GRT Jewellers Marketing Automation contract. GRT Jewellers’ expanding customer base and retail outlets have necessitated the selection of a technological platform that can add value to the brand’s six-decade-long tradition of offering exceptional customer service. Mirum India,…
FRND, a Bengaluru-based audio romance and friend finding firm, has raised $6.5 million in a Series A round headed by KRAFTON, Inc., the producers of the massively popular battle royale game BATTLEGROUNDS MOBILE INDIA (BGMI). India Quotient and Elevation Capital, who had previously invested in the company, also participated in this Series A round. Bhanu…
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