Park Avenue, India’s leading men’s grooming brand from Raymond Consumer Care, has unveiled a new advertising campaign that delves deeper in the multifaceted personality of today’s contemporary man. The campaign ‘Doctor – Dancer’ embraces different expressions of their masculinity and endorses the thought that there is more to an individual than what meets the eye….
Anand Sreenivasan has been named National Head of Branded Content at Republic Media Network. Sreenivasan will oversee Fluid, the Republic Media Network’s branded content vertical, which includes popular annual IPs such as the Republic Summit – Social Media Summit and Economic Summit. Sreenivasan will lead the Fluid team, which has created award-winning series for businesses…
Debleena Majumdar, a well-known novelist and storyteller, has been named Chief Content Officer at IndianMoney.com, India’s largest livelihood education portal. With over 20 years in executive roles across numerous worldwide firms, she has extensive experience in finance and education. She is the bestselling author of A Marketplace for Murder, a crime fiction novel, and Sabu,…
Nitin Kochhar, a business veteran, has joined AgNext, India’s premier agritech startup, as Chief Business Officer to help the company expand in domestic and international markets. Kochhar is an entrepreneur with over 16 years of expertise in creating and scaling businesses in a variety of industries, including ed-tech, e-commerce, and logistics. He will be instrumental…
Mom and World, a PETA-certified and derma-approved local firm, has announced Anita Hassanandani as their brand ambassador for their comprehensive selection of natural, cruelty-free new mom and baby goods. Throughout its partnership with Anita, the company will emphasise the advantages and comfort of using natural and cruelty-free maternity, post-natal, and newborn goods. Anita, who is…
Digimaze has successfully bagged the Performance mandate for Superkicks and Hush Mattresses, shortly after gaining the mandates for Covifind and LoveLocal. Superkicks is India’s finest sneaker and streetwear brand, with a diverse selection of sneakers and a haven for sneakerheads. Hush Mattresses is the most popular mattress brand in the United States. Hush has been the most trusted and leading mattress brand in India for the past 20 years, as well as the leading brand for 5-star hotels, resorts, and palaces. As part of Superkick’s mandate, Digimaze was tasked with creating campaigns and engaging people on the company’s website using performance marketing. This move will improve Superkick’s ability to provide some of the top sneakers not just on their website but also in stores. Hush Mattresses is a company that sells a variety of mattresses, including memory foam and orthopaedic mattresses. Hush Mattresses will use Digimaze to develop performance marketing techniques that will assist the company grow its digital presence while also collecting its own client base and diverting them to its website and a fast-moving…
Rainshine Entertainment, a wholly-owned subsidiary of Rainshine Global Inc., a global entertainment company that backs creator-led storytelling, and Animasia Studio, the animation and digital content production house, join forces to co-produce one of the biggest franchises for young adults and families – Young Captain Nemo. Anchored by RainBlox, Rainshine’s proprietary blockchain platform, Young Captain Nemo will…
Plans to almost double the existing footprint from 337 to 650 locations across Bihar, Karnataka, Maharashtra and UP in the next one year Karnataka and Maharashtra are expected to grow with 100 Grain Banks operational in each state Revolutionizing the AgriTech space by digitizing grains and empowering farmers to sell at the right time or…
The vulnerable, exposed systems that are unmonitored and facing the internet are the most attacked targets for threat actors. Research done by CyberPeace Foundation (CPF), Autobot Infosec Private Limited, along with CyberPeace Center of Excellence (CCoE), has found that nearly 3.6 lakhs attack events have been recorded between October 2021 to April 2022 on Critical…
The 15th edition of the IPL has once again seen a flurry of activity amongst advertisers where everyone wants to jump on the bandwagon and cash in on the frenzy. As per data available from TAM Sports, a division of TAM Media Research the average ad volume per channel saw a 3% rise in this…
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