Mom and World, a PETA-certified and derma-approved local firm, has announced Anita Hassanandani as their brand ambassador for their comprehensive selection of natural, cruelty-free new mom and baby goods.
Throughout its partnership with Anita, the company will emphasise the advantages and comfort of using natural and cruelty-free maternity, post-natal, and newborn goods. Anita, who is a mother, identifies with the brand’s values and will promote the importance of utilising natural, derma-certified products for the mother and her child, which is the brand’s primary goal.
Speaking on the collaboration, Sahil Mehta, Founder, Mom and World said, “Mom and World creates a world of products that are free from toxic chemicals, ensuring a no-nasty healthier future for the mother and baby. All products at Mom and World include only the best and most nature’s best picked ingredients keeping in mind the child’s and the mom’s needs. We are glad that we have such an amazing mother with us to be a part of the brand who resonates with the brand’s values and persona.”
Anita Hassanandani said, “Being a mother, I am extremely sensitive to the concerns around mother and baby care. It is great to be a part of a brand that is helping mothers and babies to avail the benefits of non-toxic, natural and high-quality products. The market is full of products that have high chemical content and are extremely dangerous for both the baby and the mother. Hence, it is a great way that we can create a healthier environment for the Indian parents’ community.”
Anita will appear in multimedia campaigns spanning digital, and over the top platforms. Being the face of the brand, she will be seen on various advertisements run on the brand’s social media handles i.e., Meta, Instagram and Twitter.
