Ventura Securities Ltd., one of India’s leading securities firms, accelerates ahead in its digital transformation path with the appointment of Arpan Sen as Chief Technology Officer (CTO). Early last year, the securities entity had appointed Manu Monga, moving in from Axis Bank, as Executive Director-Digital Transformation to streamline Ventura’s digital initiatives. These moves underline Ventura’s commitment towards…
Skill-based Esports platform and entertainment company Gameskraft has announced its ambitions to scale for the future with strategic hires across its leadership over the past few months. The senior executives will further strengthen the company’s thought-leadership position in the industry, and their invaluable experience will be pivotal in ensuring smooth operations. Vikas Taneja, Group CEO…
The “#choosewisely” campaign aims to establish Colorbar Cosmetics as the world’s best, 100% non-toxic nail lacquer. The communication aims to educate consumers on the USP’s of Colorbar Vegan Nail Lacquer, generate mass awareness and establish brand dominance in the nascent vegan nail lacquer space. The key messaging is that Colorbar Vegan Nail Lacquer is the…
India’s leading women’s fashion brand – W, opened its largest experiential store in the heart of Bengaluru, Indira Nagar. Spread across two floors, the digitally enhanced store offers a bouquet of experiences and reaffirms the brand’s promise of offering a complete Head-to-toe fashion solution to contemporary Indian women. It houses the complete range of W…
Due to budget cuts and “business needs,” Netflix has laid off roughly 150 employees, or about 2% of its overall workforce. Netflix Global Head of HR Sergio Ezama informed employees about the layoffs today in an internal email seen by media platforms, adding, “These adjustments are especially challenging because they are mostly motivated by business…
Following the success of its first three seasons, India’s premiere destination for Hindi music, MTV Beats is all set to bring back the highly anticipated and popular love show ‘Dil Beats’ for its newest season. With ‘Unfiltered Love’ as the theme, Dil Beats Season 4 will see popular musician and singer-songwriter sibling-duo Sukriti Kakar and Prakriti Kakar as…
Do companies still require press releases to announce their news? Their relevance in a digital world may surprise you. Corporates are getting increasingly smart about public relations as a less expensive alternative to advertising. Laqshya Public Relations, a newly established, state-of-the-art new-age PR vertical of Laqshya Media Group, one of India’s largest comprehensive marketing communications groups, is…
India etches its place in the highest echelons of human history, as ISRO prepares to send Indian astronauts into space aboard the first self-manufactured space rocket. Boasting a self-reliant space programme, ISRO prepares for Mission Gaganyaan, India’s voyage of this astronomical achievement that will be showcased in discovery+’s newest original – ‘Gaganyaan – Bharat ki…
Purplle.com, a leading beauty e-commerce site, has released its fresh marketing communication, portraying itself as “Har Indian Ka Beauty Destination.” The brand encourages ladies to treat themselves and buy everything they want. “While buying on Purplle.com, customers can now receive personalised recommendations. They can return things through a unique 2-day return policy if necessary,” according…
Following a multi-agency bid, Experience Commerce, a Cheil Group company, has secured the yearly e-commerce media mandate for Kärcher India. As part of the mandate, Experience Commerce will focus on expanding Kärcher’s cleaning solutions footprints throughout numerous markets, including Amazon and Flipkart, as well as any future marketplaces. Kärcher India’s engagement with Experience Commerce seeks…
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