Following a multi-agency bid, Experience Commerce, a Cheil Group company, has secured the yearly e-commerce media mandate for Kärcher India. As part of the mandate, Experience Commerce will focus on expanding Kärcher’s cleaning solutions footprints throughout numerous markets, including Amazon and Flipkart, as well as any future marketplaces.
Kärcher India’s engagement with Experience Commerce seeks to boost brand visibility and add value to the company.
Experience Commerce (EC) developed a customer data-driven strategy approach to generate quality traffic for Kärcher India with the goal of raising awareness and creating quality leads.
As a part of the mandate, the agency will manage Kärcher India media from strategy and planning to buying and negotiation & implementation, using various media automation tools.
“We are confident that Experience Commerce is the perfect partner considering their sharp customer data-driven strategic approach that will help us increase the visibility of our products to the right audience at a wider scale and will help increase our sales and ROI. Their strategic thinking, in-depth analysis, efficiencies, and anytime support have impressed us. We are happy to join hands with Experience Commerce.”, said Ayesha Prasad Narain, AGM Marketing – Kärcher India.
“We are thrilled to be partnering with Kärcher India on this mandate and are certain to meet and even exceed the mandate”, said Meera Ghare, Vice President, Account Management. “With an intent to provide the brand with an impactful voice on the digital platform, we are looking forward to using our strategic data-driven approach, along with technology and operational excellence to help Kärcher India increase their visibility in the market and generate more sales. With our track record of efficient and impactful media planning and actions, we will contribute to Kärcher India annual growth plan.”
