Tea brand Jivraj9 has launched a social media campaign encouraging youth to spend more time with their fathers and open a dialogue with them. The campaign is based on the lack of time and increasing disconnect in the father-children relationship. It has been conceptualised by Zero Gravity Communications, India’s leading integrated communication consultancy. The campaign is…
One of India’s leading OTT platforms Voot is all set to partner with Shriram Capital’s Tamil Nadu Premier League to bring the sixth season of Tamil Nadu Premier League (TNPL) for its viewers. Commencing on June 23, 2022, this season will be available for cricket enthusiasts and viewers across India, on the platform. This initiative will add to the repertoire…
FanClash, a Bengaluru-based esports startup, has acquired $40 million in Series B funding to help it achieve its goal of creating a worldwide esports fantasy, data, and fan engagement platform. The current fund raise was co-led by existing investors Sequoia Capital India, Falcon Edge, and Info Edge India, as well as Matic Networks (Polygon). FanClash…
Celebrating the all-pervasive power of music, Viacom18’s leading youth entertainment and music channels, MTV Beats, Vh1 India and MTV, have curated a one-of-a-kind extravaganza on World Music Day. Bringing together an unprecedented mélange of artists, genres, languages and moods, World Music Day Carnival is expected to be a one-hour special you do not want to…
As the world gears up to celebrate every father’s unconditional love for his kids, India’s leading English Entertainment channels from Viacom18, Colors Infinity and Comedy Central, unveil an exciting and endearing campaign ahead of Father’s Day 2022. Colors Infinity and Comedy Central’s #SafeForDad campaign encourages a simple yet radical and progressive idea, that no topic is off-limits when it…
After a competitive multi-agency presentation, PR Professionals, an integrated communications firm, secured the public relations mandate for Jindal Stainless. PRP will be in charge of Jindal Stainless’s entire public relations strategy. Sarvesh Tiwari, Founder and Managing Director, PR Professionals said, “We are honored to partner with Jindal Stainless, India’s leading manufacturers of stainless steel. I am confident…
Garima Singh has been named Head of Government Affairs and Communications at PepsiCo India. Garima will succeed Viraj Chouhan, who has been promoted to Vice President, Global Market Communications. Garima was previously the Head of Corporate Affairs at HeroMotoCorp, and in her 20+ years of expertise, she has led public affairs mandates for firms such…
Devadas Krishnan has been named Chief Business Officer for India Dotcom by Zee Media. Krishnan will actively assist and construct a strong business development for IDPL in Noida, thanks to his expertise in Marketing, Sales, and Operations. In his new post, he will collaborate with Zee Media’s President Group Strategy and Innovations to establish a…
Abanti Sankaranarayanan has been named Chief Group Public Affairs Officer of Mahindra Group, effective July 1, 2022. Abanti will be in charge of Group Public Affairs (India and International), Group Sustainability, and Group Risk & Economist operations in this post. Abanti will be a member of the Mahindra Group’s Executive Board, reporting to Dr. Anish…
This year’s Father’s Day reflects the gradual return of old habits, and our ability to communicate in person, after two years of possible social distancing, is all the more reason to rejoice. Archies, India’s market leader in the social expression industry, celebrates Father’s Day By dedicating a digital campaign, across their social media platforms, highlighting…
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