India’s Entertainment & Media industry is expected to reach INR 4,30,401Cr by 2026 at 8.8% CAGR. These figures come from PwC’s Global Entertainment & Media Outlook 2022-2026, the 23rd annual analysis and forecast of E&M spending by consumers and advertisers across 52 territories. Rajib Basu, Partner & Leader – Entertainment & Media, PwC India said, ”The Indian Media…
India’s leading Marathi news channel ABP Majha, from the house of ABP Network, completes 15 years on air. ABP Majha was launched on 22nd June, 2007, as Star Majha and quickly engrossed the Marathi audience through its eloquent coverage of news and daily events. The channel was renamed as ABP Majha on 1st June, 2012…
Switzerland hosted a never-before-seen, extraordinary feat that brought together 82 women of influence from across 25 countries to add a new female chapter to the history of what is still an overwhelmingly male-dominated sport! The ladies came together and successfully created a new world record for – ‘The Longest Women’s Rope Team’ on the 4164…
Staying true to its quirky personality, Kurkure, one of India’s most loved snack brands, has unveiled an entertaining new TVC campaign to introduce its latest flavour innovation – Kurkure Chatpata Cheese. With smooth international cheese and masala ka twist, the new permanent flavour stems from the globally successful Cheetos Crunchy Cheddar Jalapeño flavour. As a…
Nabila Tazyeen has been named Head of Content and Communications at Aisle, India’s second most downloaded dating app. Nabila’s new role will be to use smart and creative storytelling to influence Aisle’s popularity and growth. She will play a key role in increasing the brand’s perception and content quality both internally and publicly. With Nabila…
With the hiring of Reena Mansukhani as Vice-President – Brand and Communications for Bella Vita Organic, IDAM House of Brands has added to its leadership team. In her new role, she will be in charge of devising communication and marketing strategies, as well as promoting and elevating the brand throughout the industry and creating a…
The Hindi news channel ABP News is back with the fourth season of its news analysis show ‘Parivartan,’ with renowned anchor Abhigyan Prakash as the host. The first episode of the show aired on ABP News on 18th June, and will telecast every Saturday at 10.14 am. The fourth season of the show will be based…
Glad U Came, an award winning PR and Influencer Marketing Agency, has acquired the Influencer Marketing Mandate for The Momo Co., the ultimate spot for lip-smacking momos. The agency will be in charge of designing and executing unique Influencer Marketing and Celebrity Gifting campaigns and establishing brand recognition among the Indian consumers. The account was…
Jagadeesan Kumar has been named Chief Financial Officer and Head of Corporate Development at Kapture CRM. Jagadeesan will assist KaptureCRM in developing better processes and scaling into a more organised organisation that can genuinely generate enormous value for all of our team members and stockholders. Commenting on his appointment, Sheshgiri Kamath, CEO & Co-founder said,“We are delighted…
The BGMI Master Series Tournament, which will be hosted by NODWIN Gaming, will begin on June 24, 2022. NODWIN Gaming, one of the world’s leading esports businesses, has partnered with Loco, India’s leading game streaming and esports platform, and Glance, an android lock-screen platform, as its digital streaming partners for the big event that is…
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