According to the Association of National Advertisers, only 7.4% of entry-level marketers are Black, and Havas wants to change that. In a new documentary called “Just Like Me,” created and directed by Havas Chicago senior art director TTK Harris, the agency aims to spotlight the contributions Black creatives make to culture, expose the challenges many face simply…
Being sustainable is the key focus for people nowadays to make the world better place to live. To discuss this Women’s Indian Chamber of Commerce and Industry (WICCI) has organized a panel discussion with the theme ‘Cohesive and Sustainable World in the Era of Digital’. This insightful discussion will held on 11th and 12th June,…
Vahdam India has named Sneha Beriwal as its Chief Marketing Officer, with the responsibility of creating, driving, and executing the brand’s marketing strategy. Sneha has over 17 years of experience and worked for the Aditya Birla Group for 5 years, first as AVP – Marketing at Aditya Birla Payments Bank, then as Head – Brand…
Charul brings her broad cross-functional knowledge in market research, insights & strategy, and media analytics, as well as over 13 years of diverse experience working with prominent market research and media companies such as Kantar, Nielsen, and Mindshare. She will be spearheading effective, strategic initiatives across the board, building on current capabilities, and driving the…
Tute Consult, a consultancy specialising in integrated marketing communications, has secured the communication contract for Tamara Leisure Experiences, a hospitality brand with national and international locations. Tute Consult will be in charge of raising brand awareness, establishing and amplifying imagery through a strategic communication roadmap that will enhance the brand’s offering holistically in India and…
Milton, one of the most trusted names in the houseware industry – best known for its innovative and functional range of products – has released a new TVC for its Leak Lock lunch boxes from the Back to School range. The TVC aims to resolve a common concern that parents have of tiffin boxes and…
Shyam Steel one of leading producers and manufacturers of primary TMT Bars launched their new TVC campaign featuring Sonu Sood. The new TVC is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The campaign aims to send across the brand message that Shyam Steel will assist people in achieving their dream as steel is just…
CleverTap, world’s No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its…
QYOU Media India exponentially builds itself as a holistic entertainment network in India. A pioneer in driving synergies between linear TV and digital, to capture newer and wider audience segments, QYOU Media India continues to strengthen its presence on Connected TV through partnerships with major players. With an intent to augment its content distribution, QYOU…
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