CommerceIQ, the leading Retail Ecommerce Management Platform, today announced the appointment of Kal Raman as President. In this role, Raman will lead CommerceIQ’s product strategy, research and development, and customer success functions, as well as support the company’s global expansion and go-to-market strategies. Raman has served as a special advisor for CommerceIQ since April 2022. He joins the…
Social Expression Brand Archies has roped in the services of Media Mantra for its PR mandate aimed at driving the corporate communications strategy in the country. As strategic PR partner, Media Mantra is set to take the responsibility of aligning regional communications and reinforcing Archies’ market leadership in India. The agency will work on Archies’…
Concept PR, an integrated communications and public relations consultancy firm, has been tasked with providing public relations and brand communication support to HOUM Technology, a tech start-up that offers a private online space (digital home) to netizens worldwide. Houm is a global consumer internet product that creates categories at the intersection of Web 3.0, Private…
Rashmika Mandanna has been named brand ambassador for PlayerzPot, an Indian fantasy sports and casual games platform that has been in operation for seven years. With over 15+ games such as Ludo, Carrom, Snakes and Ladders-Ludo, Fruit Slice, Sheep Fight, Poker, and Call Break, PlayerzPot has engaged gamers from all demographics in India. Starting at…
MyGlamm, an Indian D2C beauty brand, has released a new ad film titled #GlammUpLikeAStar, which stars brand ambassador and investor Shraddha Kapoor. The campaign positions MyGlamm as a one-stop beauty destination with high-quality products that are all accessible with a single click on the MyGlamm app. The new TV commercial revolves around the collaboration of…
Understanding and attempting to address the woes of the gig- workers of India, Zypp Electric, India’s largest EV-as-a-service platform on the occasion of its 5th foundation day has announced the launch of its first-ever advertising campaign, Zypp Chalao, paise aur pollution bachao. A satirical approach to drawing the difference between a delivery executive of ICE…
Flipkart, India’s homegrown e-commerce marketplace, today announced the signing of a Memorandum of Understanding (MoU) with the District Administration of Varanasi, Government of Uttar Pradesh, to enable national market access for artisans, weavers, people with disabilities and of Varanasi. Through this partnership, iconic goods such as Banaras Sarees, Handmade Carpets, Zardoji Craft, Metal Crafts, and Handmade…
Verve Media, a Mumbai-based integrated digital marketing agency has won the video creation mandate for True North. True North is one of the most experienced Private Equity firms in India that invests in mid-sized, profitable, India-centric businesses and transforms them into world-class industry leaders that are predicated on a strong value system. The brand is…
MPL, one of the world’s largest mobile and skill gaming platforms, jointly with Missing Link Trust, has launched a campaign called #SaveOurMissingGirls to spread awareness on human trafficking. Announced on the eve of United Nations’ World Day against Trafficking in persons, the campaign aims to spread awareness on the dark world of human trafficking through a Role…
Champions aren’t born, they are made and that is true for the three superstars who have come together for a new TVC by India’s largest paint and décor company, Asian Paints. India’s celebrated stars and brand ambassadors, Ranbir Kapoor and PV Sindhu have teamed up to launch Asian Paints ‘SmartCare Hydroloc’ the company’s interior waterproofing…
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