Understanding and attempting to address the woes of the gig- workers of India, Zypp Electric, India’s largest EV-as-a-service platform on the occasion of its 5th foundation day has announced the launch of its first-ever advertising campaign, Zypp Chalao, paise aur pollution bachao. A satirical approach to drawing the difference between a delivery executive of ICE vehicles and the one that has partnered with Zypp, the campaign creates awareness amongst the executives to make Zypp Electric it’s choice of delivery partner to comparatively earn more money while also being environmentally conscious.
The video advertisement starts with the introduction of Sujay and Vijay, an ICE vehicle operator and a Zypp delivery executive respectively, and elaborates on the monthly monetary commitments that include fuel expenses that go up to Rs. 300/month, vehicular instalments, and additional EMIs of ICE vehicles while comparing it with the Zypp delivery executive who has negligible investments and more earnings. The spot drives attention towards Zypp Electric becoming the solution and preferred logistics partner for the new-age gig-workers who can earn up to Rs. 30,000/month and parallelly help in reducing carbon emission.
Commenting on the release of the campaign, Akash Gupta, Co-Founder & CEO, at Zypp Electric commented, “ India’s e-commerce industry is growing at an exponential rate and to support the segment we need partners, gig-workers, who will act as a pillar of the growing industry. This is only possible if we as an industry start thinking in a gig-workers first approach and start flooring solutions that are equally beneficial for them. This is exactly what we are trying to address in our first-ever campaign that also commemorates our 5th foundation day, we are reiterating that Zypp Electric is a solution that enables the executives to earn more and upgrade to a more comfortable lifestyle because the upkeep of the vehicle is easier on the pockets, seamless and quick making us a contested partner of choice for both, the executives as well as the companies.”
Zypp chalao, paise aur pollution bachao marks as one of the first marketing campaigns that targeted gig-workers in the country. The campaign has been conceptualised and directed by NEWJ and will be released and run on social media and digital channels.
Zypp Electric currently has a fleet of over 6,000 e-scooters and owing to the growing demand the company is planning to deploy over 1.5 lakh scooters by 2025. In less than five years, the company has established itself as the go-to partner for everything last-mile logistics, collaborating with industry leaders such as to execute sustainable and cost-effective deliveries.
