MyGlamm, an Indian D2C beauty brand, has released a new ad film titled #GlammUpLikeAStar, which stars brand ambassador and investor Shraddha Kapoor. The campaign positions MyGlamm as a one-stop beauty destination with high-quality products that are all accessible with a single click on the MyGlamm app.
The new TV commercial revolves around the collaboration of the entertainment show Koffee with Karan. The new ad film is titled ‘Glamm Up Like A Star,’ and it features the brand’s cult favourite products such as 100 shades of amazing LIT lip colour, Mattest of Matte Ultimatte Lipstick, and Superfoods Kajal, among other things.
Commenting on the campaign, Sukhleen Aneja, CEO, Good Brands Co, The Good Glamm Group says, “The campaign #GlammUpLikeAStar is a true manifestation of how MyGlamm is the perfect glam beauty partner. All your beauty needs are just one click away on the MyGlamm App. The MyGlamm App is truly a one-stop destination for all beauty lovers. The TVC is pop, energetic, modern with an upbeat music track to lend to the pulse and mood.”
The campaign will debut on MyGlamm’s social channels- YouTube & Instagram on 8th August (Monday) and will be further amplified across digital and mainline media.