Ajanta Shoes, the 66-year-old legacy footwear brand, has once again revolutionized the country’s footwear market by introducing the first ‘made in India’ smart shoe, the NAVIGATOR, which arguably is the biggest disruptor in the footwear industry of the country so far. The smart shoe isinspired by artificial intelligence powered by gyroscopic technology. The smart shoe NAVIGATOR alongside an athleisure line titled Impakto…
Ajit Varghese has been named the new Head of Network Advertising Sales by Disney Star. He will be in charge of the entire advertising revenues for Disney Star’s television and digital businesses in this position, as well as driving growth through innovative sales and channel strategies, forming partnerships, and business development. Ajit will also set…
With effect from 9th January 2023, Rajeshwari Rao has been named Wunderman Thompson India’s Senior Vice President and Executive Creative Director. Rajeshwari, who is based in Mumbai, will oversee the agency’s creative efforts for numerous significant projects, including the Unilever company. The agency is strategically trying to strengthen its creative leadership team, and Rajeshwari’s hiring…
Column Inches – a renowned full-fledged Public Relations Agency in India has recently announced that it has bagged the PR mandate for Mufin Finance – India’s first listed NBFC dedicated to EV financing. As part of the mandate, the agency becomes an official PR partner for carrying out all media activities for the brand including…
Giga Fun Studios, a startup in Bengaluru that specialises in casual gaming, today announced that it has raised $2.4 million in a seed round headed by Lumikai, India’s first gaming and interactive media-focused venture capital fund, and the consumer experts Fireside Ventures. In addition to Riverwalk Holdings, this round also included All In Capital, Kettleborough…
Arré Voice, a short-form, women-first, audio social app based on 30-second voice podcasts (Voicepods), announced its partnership with Akshara Centre, an award winning not-for-profit women’s organization to support and contribute to the cause of women’s safety. Having begun on the International Day for Elimination of Violence Against Women (November 25), the community of Arré Voice…
By Maya Dodd Learning Loss A study conducted by Azim Premji University that was undertaken in Jan 2021 and surveyed over 16,000 children across 1137 public schools in 45 districts across 5 states (Chattisgarh, Karnataka, Madhya Pradesh, Rajasthan and Uttarakhand), remarked that the years of the pandemic were underwritten by a significant learning loss. While…
Funding for Indian startups in CY22 was nearly USD 24 billion, a drop of 33% in comparison to CY21 but was still more than twice the funds raised in CY20 and CY19 each. As per the PwC India report titled, “Startup Deals Tracker – CY22”, early stage funding grew by 12% as compared to CY21, showing that despite the global slowdown, investors…
German automotive maker, Volkswagen, has announced a new campaign – #SafeLikeAVolkswagen – to remind the road why the brand is the safest on it. A car campaign with no car in it, #SafeLikeAVolkswagen leverages the brand’s affinity for simplicity and human storytelling through crisp, amusing home life metaphors for the safety features on every Volkswagen….
Vibhor Rastogi, co-founder and head of quality control at Spice Story, a D2C chutney brand, has been promoted from head of new product development and quality control to co-founder and head of quality control (product development). He is a certified chef from the Institute of Hotel Management IHM-Dadar and has previously worked for Taj Hotels…
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