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D2C brand Spice Story elevates Vibhor Rastogi as Co-Founder

Vibhor Rastogi, co-founder and head of quality control at Spice Story, a D2C chutney brand, has been promoted from head of new product development and quality control to co-founder and head of quality control (product development).

He is a certified chef from the Institute of Hotel Management IHM-Dadar and has previously worked for Taj Hotels and Godrej & Boyce before joining Global Value Foods, Spice Story’s holding business.

Vibhor has been a member of the Spice Story leadership team since 2020, and he has been instrumental in developing the correct product mix and perfecting the flavours.

On Vibhor’s elevation to co founder, Soumyadeep Mukherjee said, “Vibhor has shown amazing leadership skills and operates like an entrepreneur. He had hustled like a  founder and never shied away from taking on the challenges that have come our (Spice Story) way. This announcement only formalises his stature. We are quite excited to have Vibhor on the board.”

On the development, Vibhor said, “ This elevation to a cofounder adds a lot of responsibilities on me which I will be happy to take on and work alongside Soumyadeep and Gayatri to take Spice story to its rightful place. From my end, I will keep on working on newer flavours, products and categories as we look to expand our product offerings. We have kickstarted 2023 with increased vigour to fulfil our promise of taking India to the world again.”

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