Ajit Varghese has been named the new Head of Network Advertising Sales by Disney Star. He will be in charge of the entire advertising revenues for Disney Star’s television and digital businesses in this position, as well as driving growth through innovative sales and channel strategies, forming partnerships, and business development. Ajit will also set the sales organization’s strategic direction and long-term goal. K Madhavan, President & Country Manager of Disney Star, will get his reports.
Ajit joins Disney Star from ShareChat and Moj where he served as Chief Commercial Officer and was in charge of marketing initiatives, content partnerships, and driving monetization. Ajit spent three years as the CEO for Asia Pacific at Maxus (WPP), a WPP group media agency, before joining ShareChat. He was responsible for managing company operations and fostering growth across 50+ markets from his London-based office. He also collaborated with Madison World, Kantar IMRB, and Initiative Universal Media, among other businesses.
“Ajit is a highly respected and well regarded professional within the advertising and marketing fraternity. I am confident that under his leadership, we will be able to unlock significant value and create more opportunities to further grow our market leadership,” said K Madhavan.
Over the course of his more than 27 year career in the advertising and marketing industry, Ajit has established himself as a highly accomplished leader as CEO of regional and global agencies. In his previous roles, he has driven growth and revenue on the publisher side, fronted large-scale business transformations for clients, built diverse businesses around media, creative, digital, data, content, sports and performance.
“The advertising market in India has already crossed Rs 100,000 crore and is expected to be among the fastest growing in the world this year. This, combined with Disney Star’s status as the Country’s leading Media & Entertainment Company, allows for tremendous opportunities by which we can create ground-breaking solutions to drive growth for our clients. I keenly look forward to being a part of a great company, best-in-class content and a superb team,” said Ajit Varghese.