Zigly’s brand campaign encourages #NoCompromise on pet care
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Zigly’s brand campaign encourages #NoCompromise on pet care

Pets aren’t just animals anymore- they’re family. Zigly, (Cosmo First Limited) India’s first tech-enabled omni-channel pet care brand, announces the launch of a new brand campaign titled #NoCompromise. The campaign intends to spread a message among pet parents to not compromise in delivering quality pet care services to ensure the well-being and happiness of pets. The much-awaited brand…

JK Tyre unveils new range of SUV tyres
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JK Tyre unveils new range of SUV tyres

Indian tyre major, JK Tyre & Industries in their constant endeavor to cater to the evolving consumer needs and to strengthen its market presence, today unveiled its new range of SUV (Sport Utility Vehicles) tyres – Ranger HPe and Ranger X-AT. The two new products will further enhance the existing portfolio of the company’s extremely…

Union Budget 2023-24: Pre-Budget Expectation Quotes From Education Industry Experts
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Union Budget 2023-24: Pre-Budget Expectation Quotes From Education Industry Experts

40% of India’s population is in the age bracket of 18 or below.  The country needs to spend a great deal on education.  However, the country spends only 3% of its GDP on the education sector. Since about 1968, the education sector has expressed its need for an increase of budget to at least 6%…

Voxxy Media named Ravi Jhaveri as CRO
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Voxxy Media named Ravi Jhaveri as CRO

A social media marketing company called Voxxy Media has announced the hiring of Ravi Jhaveri as its Chief Revenue Officer. Jhaveri’s new position requires him to lead and expand the revenue functions across all of the organization’s business verticals, including Voxxy Influence, Voxxy Creative Studio, Voxxy Talent, Voxxy Socials, Voxxy Commerce, and Voxxy Experiential. He…

Drools ropes in Janhvi Kapoor as brand ambassador
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Drools ropes in Janhvi Kapoor as brand ambassador

Bollywood actress Janhvi Kapoor has been named the face of the Drools pet food brand in India. Pet owner Janhvi recently shared her worries on Instagram over her pet Panda’s fussy feeding habits and lack of energy. She asked her followers for ideas on how to spice up Panda’s meals while keeping them nutritious. In…

Ipsos India announces senior hires for its Marketing Communications and Operations
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Ipsos India announces senior hires for its Marketing Communications and Operations

Ipsos India has announced leadership changes in marketing communications and operations, effective January 2023. Pallavi Mathur Lal, senior director client organization, takes up the role of senior director, content and communications effective January 2023. Madhurima Bhatia, from Marketing and Communications Lead for Ipsos India now moves to Media Engagement and Partnerships for Ipsos India, with…

Hardik Pandya named brand ambassador of POCO
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Hardik Pandya named brand ambassador of POCO

POCO, one of India’s leading consumer technology brands, today announced star Indian cricketer Hardik Pandya, as its brand ambassador. As a brand that focuses on challenging the status quo and representing every individual who is looking to pursue perfection and greater alternatives to the mainstream, the brand sees the ace cricketer as a perfect fit…

Simpl named Ashwini Ravindranath as the Vice President of its Partner Success Team
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Simpl named Ashwini Ravindranath as the Vice President of its Partner Success Team

Simpl, India’s foremost 1-tap checkout network, today announced the appointment of Ashwini Ravindranath as Vice President of the Partner Success team. Ashwini will lead the team to build strong relationships with Simpl’s merchant network and own the P&L of the Pay Later business of the organisation. With this strategic hire, Simpl aims to help its…

G.O.A.T Brand Labs acquires apparel brand Imara
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G.O.A.T Brand Labs acquires apparel brand Imara

Strengthening its purse of ethnic lifestyle brands in 2023, G.O.A.T Brand Labs has recently announced the acquisition of Imara – a popular celebrity-endorsed women’s ethnic apparel brand. Well received by the targeted premium women customers, Imara has expanded its presence in over 70 offline stores, Shoppers Stop who are also a strategic partner of G.O.A.T…

Superstar Yash becomes the new brand ambassador of Pepsi
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Superstar Yash becomes the new brand ambassador of Pepsi

Mumbai: Pepsi on Tuesday announced that it has roped in Yash, the superstar, who shattered all geographical boundaries to become a force to reckon with and has had a hugely successful run at the box office. The disruptive partnership between Pepsi and Yash will become a huge topic of conversation amongst the youth of India….