Portronics launches #WinWithPortronics contest for India vs New Zealand T20 series
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Portronics launches #WinWithPortronics contest for India vs New Zealand T20 series

#WinWithPortronics contest is now live on the brand’s official social media handles such as Facebook, Instagram & Twitter. The contest will be live during the T20 match series between India and New Zealand from January 27 to February 1, 2023. During this contest; it is possible for one fortunate winner after each match to Answer and…

Turno strengthens commitment to India’s EV goals with key leadership
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Turno strengthens commitment to India’s EV goals with key leadership

Turno, India’s leading commercial EV marketplace, has announced several key senior leadership appointments. These are aimed at expanding the company’s reach and making EV adoption more reliable, affordable, faster, and sustainable. Turno provides a one-stop solution for commercial electric vehicles, offering buying, financing, guaranteed buyback, and battery recycling. Commercial Internal Combustion Engine (ICE) vehicles account…

Shyam Steel launches its new digital campaign “Maksad Toh India Ko Banana Hai” featuring Sonu Sood
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Shyam Steel launches its new digital campaign “Maksad Toh India Ko Banana Hai” featuring Sonu Sood

Shyam Steel one of leading producers and manufacturers of primary TMT Bars launched its new digital campaign featuring Sonu Sood. The new film is the extension of Shyam Steel’s “Maksad Toh India Ko Banana Hai” campaign. The campaign reinforces the brand philosophy which reiterates that Shyam Steel will assist people in achieving their dream as…

Zivame unveils new brand campaign #WearYourConfidence
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Zivame unveils new brand campaign #WearYourConfidence

Zivame announces the launch of its new brand campaign #WearYourConfidence, encouraging women to confidently seize the day. The core insight behind the campaign is that confidence is needed in every aspect of our lives, in our every day. And the right intimate wear designed for your body, empowers you to confidently take on any day….

JK Tyre further strengthens its position in Off-the-Road (OTR) Tyre segment
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JK Tyre further strengthens its position in Off-the-Road (OTR) Tyre segment

 JK Tyre, one of the country’s leading tyre manufacturer has been at the forefront of driving innovation across segments in the Indian tyre industry and taking this commitment forward, the company today launched three new Off-the-Road tyres (OTR) at the Bauma Conexpo 2023. The new offerings- 26.5-25 Loader Champ 28PR E4/L4 TL, 23X8.50-12 JET TRAX ULTIMA 6PR…

ESG in marketing: how to incorporate it?
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ESG in marketing: how to incorporate it?

Environmental, social, and governance (ESG) have become more than a buzzword that has effectively made its rounds in various industries. It demonstrates the way businesses have been measuring up to others in the realm of environmental protection. Environmental factors (like pollution, sustainability, greenhouse emissions, and waste management) denote how a company’s activities impact the environment…

ANSR onboards Kaizzen as strategic communications partner
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ANSR onboards Kaizzen as strategic communications partner

ANSR, the leader in enabling organizations build, manage and scale global teams through Global Capability Centers (GCCs), has appointed Kaizzen, India’s leading integrated communications agency, as their communications partner. The mandate encompasses well-designed strategic communications support covering corporate reputation management, strengthening brand awareness, crisis management and support the organization’s expansion drive. Elaborating on a viable…

Legends League Cricket named Aditi Kaushik as Director – Marketing
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Legends League Cricket named Aditi Kaushik as Director – Marketing

Legends League Cricket (LLC) has named  Aditi Kaushik as director marketing. The appointment is in line with the league’s vision to bring in the best Legends sports event across the globe. Legends League has announced its new season LLC Masters, which will be played in Qatar from February 27-March 8, 2023 Aditi has over 12…

Unilever named Hein Schumacher as new CEO
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Unilever named Hein Schumacher as new CEO

Unilever today announced the appointment of Hein Schumacher as its new Chief Executive Officer, following an extensive, global search process. Hein will replace Alan Jope, who announced in September 2022 his intention to retire from Unilever. Hein is currently CEO of the global dairy and nutrition business Royal FrieslandCampina and became a Non-Executive Director of…

Credit Fair named Vikas Agarwal as Co-Founder and CBO
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Credit Fair named Vikas Agarwal as Co-Founder and CBO

Vikas Agarwal has been named co-founder and chief business officer of Credit Fair, a consumer lending fin-tech start-up. He will oversee Supply of Capital activities in this new position, including collaborations with Independent Financial Advisers and Co-lending Partners. In order to speed up Credit Fair’s business growth, he will also oversee the establishment of strategic…