Tonic Worldwide, a digital-first creative agency, has won the digital mandate for Waman Hari Pethe, a Mumbai based Jewellery brand founded in the year 1909 with a legacy of 114 years. Tonic Worldwide has come on board as the digital partner for the brand with a mission of growing the business through integrated brand communication….
Lava Media has acquired the rights to bestselling children’s book series ‘Gajapati Kulapati’ and is building an immersive world of animation, toys, games and apps based on the beloved elephant. Winner of the Best of Indian Children’s Writing (BICW) Award, Gajapati Kulapati is a publishing phenomenon and a perennial bestseller in 9 languages including English,…
Garfield fans are in for a treat as the unapologetically cool cat further delights with its newest association! In a constant endeavour to augment fandoms and engage viewers beyond television screens, Viacom18 Consumer Products has collaborated with Celio, the leading French premium menswear brand, to kickstart the 45th-anniversary celebrations of the iconic ginger cat, by introducing…
With an aim to empower young students, Spreading Happiness InDiya Foundation (SHIF), a non-profit collaboration between cricketing icon Sachin Ramesh Tendulkar and Schneider Electric India is on a mission to provide access to digital education in more than 150 Rural Indian schools by 2025 under the SMITA Program. Through this association, they also aim to introduce the concept of Digi Green wherein…
Black White Orange, one of India’s leading brand licensing & consulting agencies, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia. Under the agreement, Black White Orange will manage brand consulting & licensing for Netflix’s expansive show portfolio, including major international titles like SQUID GAME, STRANGER THINGS, BRIDGERTON, REBEL MOON, ONE PIECE, MONEY…
Bebo recently made headlines with her Instagram posts indicating a sequel to her much awaited entertainer RaOne and Singham 3 . Putting an end to the mystery the actress made it official as she becomes the Ambassador of the Nutrition Brand TruNativ . The choice words to describe Kareena Kapoor Khan’s fitness mantra would be…
Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court. NBA All-World extends…
Cars24, a locally developed auto e-commerce platform, announced that it will hire more than 500 people in the upcoming three months to bolster its current staff. The company claims that its hiring efforts would be concentrated on both technical and non-technical roles. Positions have opened in the following departments: technology, product, data sciences, engineering, business,…
New-age digital entertainment and technology company, JetSynthesys, has acquired majority stake in Fanory, a start-up that helps creators monetize better than what is possible on social media platforms. As part of this transaction, JetSynthesys has onboarded ex-Twitter India Head and Fanory’s co-founder, Manish Maheshwari, as President at the Corporate level, JetSynthesys. Shareholders of JetSynthesys include the family…
The Call of Duty Mobile India POVA Cup, presented by global premium smartphone TECNO Mobile and organized by South Asia’s leading esports tournament Skyesports, is here to ignite the competitive scene for the FPS title in the country! The tournament will take place across five weeks on each Friday, Saturday, and Sunday from Jan. 27 2023 to…
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