Anupam Katheriya has joined the leadership team of Cholayil Private Limited, the parent business of brands including Medimix and Cuticura, to strengthen it (CEO). Anupam has more than 20 years of experience in the consumer goods sector, having held executive positions at international corporations including Heinz, Nestle, and Emami. Anupam will be in charge of…
Shyam Steel, one of the leading producers and manufacturers of primary TMT bars, has announced today that it has roped in leading Indian actor Vijay Devarakonda as its brand ambassador. The group also announced its major plans to expand and revamp its retail operations across the Andhra Pradesh and Telengana market followed by other states…
Piyush Agarwal has been promoted to vice president of supply chain at Pepperfry, the top online marketplace for furniture and home goods in India. Since 2021, Piyush has been a part of Pepperfry and has contributed significantly to the conceptualization and execution of numerous Supply Chain initiatives. Piyush has been successful in building a strong…
Elevar Sports, a rising D2C sports company in India, has selected Media Maniacs, a reputable public relations firm, to handle its PR. As part of the mandate, the agency accepts the position of the brand’s official PR partner and is responsible for managing all media-related tasks for the company, such as strategic media planning, brand…
The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global creative community, has hired Molly Crossin to serve as chief growth officer. She will lead development of strategic, cross-platform partnerships with agencies and brands, connecting them with the club’s numerous DEI, gender equality, education, and creative development programs…
Neel Jadhav has been named as Vice-President and Head of Marketing by Katonic.ai, an AI-ML start-up that enables businesses to more quickly realise the value of corporate AI. He will report to Prem Naraindas, the founder and CEO of Katonic.ai. Jadhav has ten years of expertise managing well-known, international household businesses as well as building…
Raveer Singh has been named the brand ambassador for Pepsi. Pepsi has long been associated with the voice of young people and supports their right to self-expression, self-assurance, and self-belief. Commenting on the partnership, Saumya Rathor, category lead, Pepsi Cola, PepsiCo India, said, “Pepsi represents the spirit of youth in a bottle and for us,…
HiveMinds, a leading digital marketing agency and the digital specialist of Madison World, further establishes its leadership position by winning mandates for some of the leading brands. The agency will be spearheading customer acquisition for HomeLane: India’s finest – personalized home interiors and ecommerce growth for Zydus Lifesciences. An early entrant in India’s digital marketing…
Indian cricketer Deepak Chahar has launched the fantasy game platform TFG, making him a newcomer to the gaming industry (Trade Fantasy Game). Together with his wife Jaya Chahar, who will act as CEO of the sports technology business, JCDC Sports, the initiative represents his foray into entrepreneurship. The cricketer, who will serve as both a…
Zivame, India’s No 1 intimate wear brand, announces its new initiative Fit Pledge that is aiming to help 5lac women across the country find their right size. The intimate wear category in India even today has sensitivities and taboos associated with it, leading to women not really seeking solutions to problems they face. Around 80% of the women in…
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