A full-service digital advertising agency from the house of Merge Infinity Global, Chimp&z Inc wins the digital mandate for India’s first video poker app Hashtag Poker and Poker Sports League, affiliated with Mind Sports League. Along with social media and influencer management, the agency will also oversee its production and performance campaigns. The accounts were…
Sukkhi, India’s leading online-first fashion jewellery brand has roped in the iconic Bollywood actress Karisma Kapoor as their brand ambassador. The actress will be seen as the face of the brand, promoting its premium quality products which are available at attractive prices across India. As the festive season is approaching, Sukkhi is expecting a huge…
Global sports brand PUMA has appointed Smita Balram as Head of Corporate Communications for the India business. In her new role, Smita will further build PUMA’s communication strategy and efforts while driving the PR narrative for the brand. Commenting on the appointment, Abhishek Ganguly, Managing Director-PUMA India and Southeast Asia said, “Smita brings with her a wealth…
Forging its commitment to creating an employee-first culture, Edelweiss Tokio Life Insurance today appointed Anup Seth as its first Chief Diversity & Inclusion Officer. He, along with a council of senior leaders, will drive the conversation of a progressive work culture based on meritocracy and wellbeing. Anup Seth will carry out his new responsibilities in…
FoxyMoron, the full-service creative and performance agency under the Zoo Media network has won the full-funnel digital performance media mandate for Lido, following a multi-agency pitch. The business will be handled by the agency’s Gurgram office. Amongst other programs, FoxyMoron’s digital strategies would aim to highlight Lido’s newly launched ACE programme which guarantees improvement in student…
Evolve Digitas has won the digital mandate for Lahori Zeera with the vision to change the perception about Desi drinks in India. The account will be managed by agency’s NCR Office and the mandate includes media planning, social media, awareness campaign, product launches, creative solutions and duties with an aim to build brand awareness and…
Creative Galileo, an EdTech startup, announced today that it has raised $2.5 million in funding. With a $2.1 million investment, Kalaari Capital led the round, with the rest coming from well-known angel investors like Harish Bahl, Shashin Shah, Jinesh Patel, Atul Nishar, Ashwin Puri, and Giridhar Malpani. The funds will be used to expand the…
Unacademy has unveiled its IPL film for this year, titled ‘Mistakes – The Greatest Teacher,’ commemorating its second year of association with the Indian Premier League as an official sponsor. Within a few minutes of the film being released, it raked up thousands of views across social media platforms and was seen trending on Twitter…
BMW Motorrad India has launched the all-new BMW C 400 GT in India. The most awaited premium midsize scooter will be available as a completely built-up unit (CBU) and can be booked at all BMW Motorrad India dealerships from today onwards. Mr. Vikram Pawah, President, BMW Group India said, “The launch of all-new BMW C…
Nutty’s Peanut Butter, a product of United Foods India has released a digital campaign to promote their multiple variants of peanut butter. Established in 2012, United Foods is a leading manufacturer and exporter of Peanut Butter and other Nut products from India. The campaign featuring Krishna Shroff, highlights the aspects of peanut butter in a…
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