Suraasa, an ed-tech start-up, has awarded the digital AOR and communication (PR) mandate to Grapes Digital, a digital-first marketing firm. Following a competitive pitch process, the account was won, and it will be serviced from its New Delhi branch.
As part of the contract, the agency will be in charge of media buying and planning in order to meet the brand’s marketing objectives. Aside from that, it will concentrate on offering creative solutions, digital branding and strategy, content planning for social media marketing, and public relations in order to strengthen the brand’s position in the market.
Commenting on the partnership, Rishabh Khanna, Founder and Cognitive Scientist Suraasa, said, “Our vision of helping teachers grow in their career is a unique idea for everyone out there and it takes very thought-through marketing and creative strategies to reach our niche as well as make them take the desired action. We look forward to establishing this new partnership with the agency and are confident that the team at Grapes will play a key role in helping us achieve our vision.”
Commenting on the win, Himanshu Arya, Founder and CEO, Grapes Digital, said, “In the last few years, the demand for ed-tech has increased drastically, and the sector has witnessed tremendous growth and evolution. Suraasa is a pioneer in teacher-growth-focused learning. It is quite encouraging for us to partner with a brand like Suraasa that aims to revolutionise the teaching landscape in India and beyond. We look forward to partnering with the brand in this journey