The Good Glamm Group, South Asia’s leading content-to-commerce conglomerate, has purchased ScoopWhoop, India’s largest digital media and lifestyle content platform with a male readership of over 60%, clearing the path for its entry into the fast-growing male category. The Group would invest Rs. 500 crores in the Men’s category over the next three years.
The digital assets of ScoopWhoop produce 1 billion monthly impressions and engage over 100 million people. ScoopWhoop, based in New Delhi, will continue to operate as a separate brand and media outlet inside the Good Glamm Group
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group said, “I have been an ardent user and fan of ScoopWhoop for a long time. It’s a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group’s foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment.”
Sattvik Mishra, Co-Founder, ScoopWhoop, commented, “At ScoopWhoop we’re proud that we’ve built a brand loved by young india for its fun, lifestyle focussed content. Being part of Good Glamm Group gives us the chance to substantially scale up to delight our audiences all while becoming a defining force in the content to commerce revolution”
Priyanka Gill, Co-Founder, Good Glamm Group, commented, “ScoopWhoop has been the default digital content platform for millions of men and now it is a Good Glamm Group company! I am very excited to be working with Sattvik, Rishi and Sriparna to build the contentto-commerce stack for the male grooming segment. With this acquisition two of India’s largest digital media brands come together to turbocharge our growth as the Good Glamm Group!”
Naiyya Saggi, Co-Founder, Good Glamm Group, commented, “We are thrilled to welcome the ScoopWhoop Founders and team to Good Glamm Group. Having seen the success of content to commerce play out for women across India, this acquisition marks an important milestone for us in our foray in the male grooming and personal care space. ScoopWhoop has been a defining brand in digital content and it’s a privilege to partner with the talented team to jointly accelerate our vision of becoming a Global Digital First FMCG conglomerate.”
Rishi Pratim Mukherjee, Co-Founder, ScoopWhoop, commented, “Everyday, millions of young Indians depend on ScoopWhoop to help them discover & share the next cool thing in lifestyle and culture. Joining forces with the Good Glamm Group will help us significantly amplify our influence to power India’s largest content-culture platform.