Partha Sengupta has been appointed as the Creative Director of Grapes, an integrated marketing agency. He will report to Shradha Agarwal, the company’s Chief Operating Officer and Strategy Head, and will be based in the agency’s Delhi office. Sengupta will be in charge of the agency’s brand creative output. With this capacity, he will oversee…
Plixxo, MissMalini, Winkl, and Vidooly, India’s premier influencer management, marketing, and analytics platforms, have merged to become the Good Creator Co, India’s largest creator ecosystem. The Good Glamm Group’s clandestine purchases of Winkl and Vidooly are also revealed in this release. They’ve now formed their own company, the Good Creator Co. The Good Glamm Group…
VerSe Innovation, India’s leading local-language technology platform appoints Sandip Basu as its Group Chief Financial Officer (CFO), effective immediately. Sandip is a deeply experienced business leader who over the past 30 years has led and built several businesses as a CEO and Group CFO. He has built high-performing teams holding them to the highest standards…
Chargeup, the brand building Bharat’s largest battery swapping network for e-rickshaws, announces the joining of Ankur Madan, former Head of Product, Spectra, as the COO and Co-Founder of the company. Ankur will head operations and technology at the company and will be leading Chargeup’s product strategy. Ankur Madan has over 15 years of market experience in…
Motherhood Hospitals has awarded CHLEAR, a leading-growing 360-degree marketing and branding services provider with a unique bouquet of complete digital marketing services, the digital marketing mandate. With 14 hospitals in 8 locations, Motherhood Hospitals is one of India’s fastest expanding networks of Women and Children’s Hospitals. Over 1000 gynecologists, neonatologists, and paediatricians make up the…
Anand Rajwanshi has been named Chief Creative Officer of Penta Esports, the esports brand of Newgen Gaming, an India-based gaming and esports company. He will be in charge of the company’s creative activities and will be responsible for bringing the brand’s concepts to reality. Anand Rajwanshi was previously the Chief Operating Officer of Azzura International…
Tata Capital, the flagship financial services company of the Tata Group, unveils its integrated marketing campaign ‘India – Apne Mann Ki Karo’ to promote its latest Flexi Plus Loan Offerings. The ‘India – Apne Mann Ki Karo’ campaign highlights the key features of Tata Capital’s latest offering – Flexi Plus Loans. As the name suggests,…
Leading Personal Care Brand WOW Skin Science urges people to make a shift to natural products with their latest campaign featuring Disha Patani – #AbNatureKiSuno. It is the brand’s endeavor to educate and get consumers to give up harsh chemical-based products for natural products. With this campaign, WOW Skin Science is reiterating the value of…
The full-funnel digital performance media mandate for Schwarzkopf Professional has been awarded to FoxyMoron, a full-service creative and performance agency within the Zoo Media network. The business will be handled by the Mumbai branch of the agency. The brand’s strategic content and design will be handled by FoxyMoron across all social media channels as well…
Cultbike.fit wants fitness to shed its old clothes and put on a more happening, engaging & young look. The latest ‘Bhaskar Pushkar’ Campaign will reinvent the concept of fitness amongst those between 25-40 age groups. It is all about being a Pushkar or Push Kar for fitness and not being a Bhaskar and saying Bas…
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