L&K Saatchi & Saatchi, has created yet another interesting DVC to drive Zepto’s biggest offering yet, fruits and vegetables. Ten-minute grocery delivery app; Zepto, operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimized network of ‘cloud stores’ or micro-warehouses, Zepto is able to consistently…
Prasoon Kumar, a two-decade veteran in the white goods market, has joined the Arzooo team as Vice President, Strategy. He has led the distribution, sales, and channel strategy for some of India’s most well-known white brands. Prasoon was instrumental in establishing the business for the Voltas-Beko joint venture between India’s voltas and Turkey’s Beko in…
Agro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest cocoanut Centered product under the brand name Sundrop Duo. This product launch is yet another innovation affirming Agro Tech Foods Ltd.’s efforts in offering healthy and nutritional products to consumers. Sundrop Duo is a value-added proposition…
Parle Agro’s diversification in the dairy segment has been nothing short of revolutionary. Continuing with the trend, Parle Agro has launched a brand new coffee flavoured drink, Smoodh Coffee Frappé. The beloved multi-category, multi-brand beverage behemoth looks to carry forward its run of extraordinary success in the dairy segment by offering consumers a new a…
At the onset of new year, Thums Up, Coca-Cola India’s home-grown and fast-growing brand, has launched a new action-packed campaign ‘Toofan’ with Jasprit Bumrah by leveraging the brand’s distinct association with its strong taste and experience. There can be no better time, than new year, to remind consumers of the exciting and adventurous Thums Up…
Recently expanding its footprint in India, #1 Hair removal cream, wax, depilatory in the US; the NAIR brand has signed on Bollywood actor Mrunal Thakur as its first brand ambassador. Introduced in the 1940s, the brand boasts of a rich legacy with a presence in over 50 countries. The NAIR brand stands for confidence and self-love, qualities…
Chimp&z Inc, Merge Infinity Network’s integrated marketing agency, has bagged the digital marketing mandate for MuscleXP, a sports supplement brand, and Man Arden, a male grooming & skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication…
mCaffeine, a leading caffeinated personal care brand, has launched its new first-ever range of lip care products packed with the goodness of coffee and cocoa. A rich blend of luxurious texture and nourishment to get you ‘Addicted to Good,’ and lock your lips with moisture, the exciting range includes innovative products like the Coffee Lip…
upGrad, Asia’s higher edtech major, today announced the appointment of Dr. Sanjay Kumar who will spearhead the company’s new vertical of Corporate Affairs and Public Policy for India. As part of his new role, Sanjay will work with the government, industry associations and other relevant stakeholders in the policy space for propelling strategic developments, which in turn, can…
MyCaptain, a Bangalore-based business reinventing the future of work, has raised $3 million in pre-Series-A funding led by Ankur Capital. IPV (Inflection Point Ventures), Firstport Ventures, IIM Calcutta Angels Network, Singapore Angel Investors, and other Super Angels also participated in the round. Through over 30+ Beginner to Advanced Live Cohort based courses, MyCaptain, an online…
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