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Industry veteran Prasoon Kumar joins Arzooo as Vice President Strategy

Prasoon Kumar, a two-decade veteran in the white goods market, has joined the Arzooo team as Vice President, Strategy. He has led the distribution, sales, and channel strategy for some of India’s most well-known white brands.

Prasoon was instrumental in establishing the business for the Voltas-Beko joint venture between India’s voltas and Turkey’s Beko in his last role at Voltas. Prasoon was in charge of Voltas-Sales Beko’s and Marketing department, as well as driving the JV brand’s launch in India, including channel strategy and consumer marketing. Prasoon will be in charge of Arzooo’s growth strategy, which will include short, medium, and long-term goals.

Prasoon Kumar, VP- Strategy, Arzooo adds, “As someone from the industry I have followed Arzooo’s journey closely and it’s very fascinating how it has evolved in a short span and cracked one of the most complex categories. Arzooo is already making waves in the retail and consumer electronics ecosystem and I am thrilled to be a part of this young and energetic team and excited about taking the venture to new heights”.

Backed by 20+ years of cumulative experience in channel sales, and Revenue Management, Prasoon has displayed innate proficiency in formulating a strategy for Sales & distribution, New Business Development of General Trade, He has managed sales challenges and visions of industry-leading brands. Before his Voltas-Beko tenure, Prasoon has worked as the sales head for Godrej and played a crucial role in expanding its presence for Haier India. He worked with LG India in its founding days and has played his part in establishing LG as the market leader in India’s consumer durable market

At Arzooo Prasoon’s charter will be to drive Arzooo’s expansion and reach into the breadth and width of the country with mid to long-term strategy and bringing strategic partnerships on its mission to power offline retail with technology and financial capability and making them competitive and scalable.

Commenting on the appointment, Khushnud Khan, Co-Founder, and CEO of Arzooo further added, “I have known Prasoon as an industry leader from my Flipkart days, and always been impressed about his business acumen and innovative ideas. I am pleased to have him onboard With us at Arzooo. His extensive experience in white goods space will help us shape our vision to transform offline retail”.

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