Nium Named Robin Gandhi as Chief Product Officer
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Nium Named Robin Gandhi as Chief Product Officer

Nium, a leader in global payments and card issuance for frictionless commerce, today announced the appointment of Robin Gandhi to Chief Product Officer. Gandhi will be responsible for defining and executing product strategy to expand leadership in existing markets and pursue new addressable markets for Nium. His role includes end-to-end product life cycle ownership, from product vision…

L&K Saatchi & Saatchi creates a new DVC for Zepto fruits & vegetables
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L&K Saatchi & Saatchi creates a new DVC for Zepto fruits & vegetables

L&K Saatchi & Saatchi, has created yet another interesting DVC to drive Zepto’s biggest offering yet, fruits and vegetables. Ten-minute grocery delivery app; Zepto, operates via a series of dark stores across the cities as opposed to using existing grocery stores. With its optimized network of ‘cloud stores’ or micro-warehouses, Zepto is able to consistently…

Industry veteran Prasoon Kumar joins Arzooo as Vice President Strategy
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Industry veteran Prasoon Kumar joins Arzooo as Vice President Strategy

Prasoon Kumar, a two-decade veteran in the white goods market, has joined the Arzooo team as Vice President, Strategy. He has led the distribution, sales, and channel strategy for some of India’s most well-known white brands. Prasoon was instrumental in establishing the business for the Voltas-Beko joint venture between India’s voltas and Turkey’s Beko in…

Agro Tech Foods forays into chocolate confectionery category with its latest offering ‘Sundrop Duo’
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Agro Tech Foods forays into chocolate confectionery category with its latest offering ‘Sundrop Duo’

Agro Tech Foods Ltd. recently announced its entry into the chocolate confectionery segment with the launch of the latest cocoanut Centered product under the brand name Sundrop Duo. This product launch is yet another innovation affirming Agro Tech Foods Ltd.’s efforts in offering healthy and nutritional products to consumers. Sundrop Duo is a value-added proposition…

Parle Agro continues to disrupt the flavoured dairy beverage segment with ‘Smoodh Coffee Frappé
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Parle Agro continues to disrupt the flavoured dairy beverage segment with ‘Smoodh Coffee Frappé

Parle Agro’s diversification in the dairy segment has been nothing short of revolutionary. Continuing with the trend, Parle Agro has launched a brand new coffee flavoured drink, Smoodh Coffee Frappé. The beloved multi-category, multi-brand beverage behemoth looks to carry forward its run of extraordinary success in the dairy segment by offering consumers a new a…

Thums Up’s Latest Campaign TOOFAN Amplifies Its Strong Taste With Jasprit Bumrah
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Thums Up’s Latest Campaign TOOFAN Amplifies Its Strong Taste With Jasprit Bumrah

At the onset of new year, Thums Up, Coca-Cola India’s home-grown and fast-growing brand, has launched a new action-packed campaign ‘Toofan’ with Jasprit Bumrah by leveraging the brand’s distinct association with its strong taste and experience. There can be no better time, than new year, to remind consumers of the exciting and adventurous Thums Up…

Leading Hair Removal Brand Nair Ropes In Bollywood Actress Mrunal Thakur as Brand Ambassador
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Leading Hair Removal Brand Nair Ropes In Bollywood Actress Mrunal Thakur as Brand Ambassador

Recently expanding its footprint in India, #1 Hair removal cream, wax, depilatory in the US; the NAIR brand has signed on Bollywood actor Mrunal Thakur as its first brand ambassador. Introduced in the 1940s, the brand boasts of a rich legacy with a presence in over 50 countries. The NAIR brand stands for confidence and self-love, qualities…

Chimp&z Inc bags digital mandate for MuscleXP & Man Arden
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Chimp&z Inc bags digital mandate for MuscleXP & Man Arden

Chimp&z Inc, Merge Infinity Network’s integrated marketing agency, has bagged the digital marketing mandate for MuscleXP, a sports supplement brand, and Man Arden, a male grooming & skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication…

mCaffeine forays into Vegan Lip Care Range in indulgent Coffee & Choco variants
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mCaffeine forays into Vegan Lip Care Range in indulgent Coffee & Choco variants

mCaffeine, a leading caffeinated personal care brand, has launched its new first-ever range of lip care products packed with the goodness of coffee and cocoa. A rich blend of luxurious texture and nourishment to get you ‘Addicted to Good,’ and lock your lips with moisture, the exciting range includes innovative products like the Coffee Lip…

upGrad named Dr. Sanjay Kumar to build its Corporate Affairs & Public Policy vertical
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upGrad named Dr. Sanjay Kumar to build its Corporate Affairs & Public Policy vertical

upGrad, Asia’s higher edtech major, today announced the appointment of Dr. Sanjay Kumar who will spearhead the company’s new vertical of Corporate Affairs and Public Policy for India. As part of his new role, Sanjay will work with the government, industry associations and other relevant stakeholders in the policy space for propelling strategic developments, which in turn, can…