Saurabh Pandey has been named Chief Marketing Officer of online investing portal KUVERA.in. Pandey will be in charge of both traditional and digital marketing duties, as well as bolstering Kuvera’s position as a personal finance platform.
Pandey has over 20 years of expertise in marketing and advertising, including building and leading innovative, integrated marketing programmes. Prior to joining Kuvera, he served as the Brand CEO of The Better Home, a direct-to-consumer (D2C) brand of sustainable home care goods founded by The Better India and bought by Global Bees in 2021. In his capacity as Head of Business Strategy and Creative Functions at Sunny Side Up, a full-service creative firm, he has worked on brands such as Britannia, Schneider Electric, Practo, and others. Pandey has also worked for start-ups such as Qyuki, ngpay, and BP Energy in brand marketing and product responsibilities. Saurabh has also worked in account management and planning with global network agencies such as Oglivy and TBWA.
Gaurav Rastogi, Founder & CEO, Kuvera.in said, “Saurabh is a highly experienced professional with a strong track record of building and shaping brands. We are extremely happy to have him onboard with us. We are confident that his extensive experience in the space and deep understanding of the customer will help us in a big way in the next leg of our growth.”
On his appointment, Pandey said, “I am extremely delighted to be part of this dynamic team at Kuvera that has played a defining role in shaping the way the country thinks about investments. In a world of fad-diets, FOMO culture and the next ‘hot’ thing, Kuvera has successfully socialized the basic principles of investments – compounding power of starting early, diversifying, goal planning and taking a long-term view. With an already industry-leading AUM, my goal would be to reiterate Kuvera’s position as the safest place to invest whilst further accelerating the growth, bringing millions of Indians as smart, long-term wealth creators on the platform.”
