As a brand ambassador, WinZO has enlisted independent content maker Ajey Nagar, also known as ‘CarryMinati.’ With this strategic alliance, the New Delhi-based interactive social gaming firm hopes to utilise its strong presence in India’s gaming community.
The content creator will create gaming-centric content that is engaging, distinctive, and relatable for WinZO exclusively on his streaming channel ‘Carryislive’ and a standalone integration on his major YouTube channel ‘CarryMinati’ as part of this strategic collaboration.
According to recent industry statistics, the Indian gaming business generates more than $1.5 billion in revenue and is anticipated to grow exponentially to a trillion-dollar sector by 2025. Affordable internet connectivity and a rise in smartphone penetration have been the main drivers of growth, accompanied by a greater focus on vernacular and socially relevant content. India accounts for almost one out of every five mobile game downloads worldwide. For the first half of 2021, India was the leading country, with 4.8 billion downloads, ahead of economies like as the United States and Brazil.
“India is at the epicentre of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community. Considering there is a similarity in WinZO’s and my core competencies and brand values, I would like to create multiple avenues via this partnership to connect people from the remotest parts of the country through culturally relevant and relatable content. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem,” Ajey Nagar aka CarryMinati said on the association.
“India is fast emerging as a critical market for interactive entertainment on the global grid. Gaming is also rapidly evolving and isn’t limited to only playing anymore. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which CarryMinati has been at the forefront of. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat,” Saumya Singh Rathore, co-founder, WinZO, stated.
