Leading FMCG personal care brand WOW Skin Science has appointed Gurpinder Singh Walia as the Senior Vice President – Offline Sales. At WOW, Gurpinder will be heading the Offline Sales including General Trade and Modern Trade for WOW Skin Science and Body Cupid. His role will also entail contributing to the development, implementation, monitoring, and…
Strengthening its commitment to redefining communication with a technology-first approach, the global integrated communications consultancy, Ruder Finn India launched Web3 Connect. With a focus on upcoming sectors like Crypto, Metaverse, and NFT, the new service aims to assist and support brands with their storytelling, leveraging the firm’s wealth of knowledge in core and evolving technologies…
Zest Outdoor, a leading OOH company has raised $2 million for its ‘solar OOH’ project. Zest Outdoor announces itself as a Green DOOH company that focuses on the lifeline of Mumbai, the Indian Railways, by a significant chunk of India. This solar project includes the installation of 12,000 sq. ft solar panels to be set…
1702 Digital has bagged the SEO mandate of Arjuna Natural, a leading manufacturer of standardized botanical extracts. With customers in around 60 countries, Arjuna Natural has over 100 international patents and over 90 products. The company has R&D tie-ups with universities worldwide and business associations with companies from the USA, Belgium, France, Italy, Japan, and…
Coca-Cola, one of India’s leading beverage companies, has unveiled a new campaign ‘Coca-Cola – Khud Ko Jagaa, Ek Thanda Lagaa’ featuring Indian actors Janhvi Kapoor and Ishaan Khatter. With this new campaign, Coca-Cola aims to encourage people, especially the youngsters in the country, to pause their hectic schedules, and take a break – with a Coke. The brand empathizes…
Surf excel is back with a Holi campaign bolstering its unique ‘Daag Achhe Hain’ brand proposition. The new 360 campaign shows a heart-warming gesture by a little girl to include her aunt in the buoyant celebration amongst children. The spirited child protagonist is seen playing colors with her friends when she notices her aunt setting…
Bollywood actor Sanjay Dutt has been roped in as brand ambassador of the first edition of Torrent JITO Thane Half Marathon scheduled to be held on March 20th, 2022. He will be the face of the Half Marathon. The central theme of the event is ‘Run For Cancer’. Mr. Dutt who himself is a cancer…
Lionsgate Play has announced partnership with Sony Music for the music of their upcoming Indian Original series ‘Jugaadistan’. There is vibrancy in the beats and mirth in the voices, even as the Akarsh and Adarsh Khurana helmed show take the viewers through the gritty side of colleges. Putting together a diverse album that reflects the…
Khamma Ghani Entertainment has launched India’s 1st Satellite General Entertainment Channel in Rajasthani – “Gangaur Television”, where each and every program is in Rajasthani language: Music Videos, Movies, Reality shows, Fictions, Mythos, Comedy Gags, and more. Out of 900+ on-air channels, Gangaur Television is the first and only TV channel in Rajasthani language. Alpesh Tailor,…
AppsFlyer, the global leader in attribution and marketing analytics, has appointed Ritu Sharma as Country Manager for India. In her new job, Ritu will oversee AppsFlyer India’s commercial operations across all categories. She will use a consultative approach to extend the present customer portfolio, scale up existing business, and build long-term customer relationships. To that…
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