Credenc named Mayanka Uppal as Chief Marketing Officer
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Credenc named Mayanka Uppal as Chief Marketing Officer

Digital Education Loan platform Credenc, announces the strategic hiring of Mayanka Uppal as Chief Marketing Officer in its leadership team. Mayanka brings with her, over a decade of experience in the field, and will report directly to founders Mayank Batheja and Avinash Kumar. Mayanka has more than 11 years of work experience spanning all things…

Carat India named Aruni Panda as Vice President – Digital
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Carat India named Aruni Panda as Vice President – Digital

Carat India, the media agency from the house of dentsu India, has strengthened its leadership team for North and East. The agency has appointed Aruni Panda to lead these regions as Vice President – Digital. In his new role, Aruni will lead strategic thinking and oversee agency clients on the digital front, reporting into Anita…

Sugar Box
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SugarBox partners with Amazon Pay and Simpl to enable digital payments

SugarBox Networks has partnered with Amazon Pay, a digital payment platform and Simpl, a platform that empowers merchants and customers with commerce solutions, to enable payments in line with the progressive Digital India vision. By facilitating payments across geographies, this partnership edges closer to building an innovative solution for consumers, across the underserved and unserved…

The Man Company forays into the wellness category
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The Man Company forays into the wellness category

Aspiring to build India’s new-age supplement industry and taking a 360-degree grooming approach, The Man Company, India’s leading homegrown men’s grooming essential brand, has forayed into the wellness segment. A first in the men’s wellness category, the brand has launched a sub-brand, MINS, under which they are bringing an ingenious product called MinStrips. This newfound…

A23 launches ‘Chalo Saath Khelein’ campaign featuring Shah Rukh Khan
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A23 launches ‘Chalo Saath Khelein’ campaign featuring Shah Rukh Khan

A23 has expanded its offerings to fantasy sports, carom, and pool and is moving towards becoming a high-quality “multi-gaming app”. The platform also boasts of a new UI/UX that is both intuitive and world-class in the gaming experience. A campaign conceived and created by Vector Brand Solutions – “Chalo Saath Khelein” announces this brand and…

Thomas Cook India and SOTC launch ‘Risk-free Holidays’ Campaign
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Thomas Cook India and SOTC launch ‘Risk-free Holidays’ Campaign

To build customer confidence while traveling in the Covid-era, Thomas Cook (India) Limited – India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have launched an innovative ‘Risk-free Holidays’ campaign. The brand campaign addresses the concerns of travelers and clarifies their doubts/ uncertainties associated with traveling again. Traveling in the Covid-era can…

Wonderchef Forays into Homeware Category, Plans to Invest INR 100 Crore in 3 years
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Wonderchef Forays into Homeware Category, Plans to Invest INR 100 Crore in 3 years

India’s leading kitchen appliances brand, Wonderchef, has announced its foray into the homeware category with the launch of a wide range of exclusive products that will provide exquisite dining experience. The extensive range covers all kinds of tableware, barware, cutlery, glasses, linen, serve ware, and dinnerware in bone china, fine bone china, and stoneware. Talking…

Rishabh Pant joins D2H as its Brand Ambassador

Rishabh Pant joins D2H as its Brand Ambassador

D2H, the leading DTH brand of Dish TV India Limited, today announced the signing of Indian cricketer Rishabh Pant as the new brand ambassador. Rishabh Pant will feature in 360-degree brand communication for the next two years. Commenting on the association, Anil Dua, Executive Director & Group CEO, Dish TV India Ltd, “We are delighted to have Rishabh Pant…

CredAvenue appoints Pitchfork Partners as strategic communication counsel
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CredAvenue appoints Pitchfork Partners as strategic communication counsel

CredAvenue, India’s largest debt platform, has appointed Pitchfork Partners as its strategic communication counsel. Pitchfork Partners will use its expertise in reputation management and image building to take the CredAvenue brand to new heights. CredAvenue will rely on Pitchfork’s expertise to strengthen its position as an organization dedicated to enabling effective technology-based debt solutions for…

Schneider Electric Appoints Olivier Blum As Executive Vice-president Energy Management
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Schneider Electric Appoints Olivier Blum As Executive Vice-president Energy Management

Schneider Electric, the leader in the digital transformation of energy management and automation, has appointed Olivier Blum as the new Executive Vice-President of its Energy Management Business, effective from 1 April 2022. Olivier, currently Chief Strategy & Sustainability Officer at Schneider Electric, will retain his role as a member of the Company’s Executive Committee. This change follows…