Coca-Cola India launches ‘#BestCokeEver?’ campaign with Kriti Sanon to promote Coca-Cola Zero Sugar
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Coca-Cola India launches ‘#BestCokeEver?’ campaign with Kriti Sanon to promote Coca-Cola Zero Sugar

Coca-Cola India announces the launch of its newest variant – Coca-Cola® Zero Sugar with a new look and refreshing taste, formulated through in-house innovation and extensive market testing. The brand has invited fans to try the all-new great-tasting zero-sugar product, and to decide for themselves – is it the Best Coke Ever? In line with…

Witzeal named Naveen Goswami as Head of Innovation
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Witzeal named Naveen Goswami as Head of Innovation

Witzeal, a new age gaming technology company, today announced appointment of Mr. Naveen Goswami as the Head of Innovation. Mr. Goswami will play a pivotal role in driving new product innovation and development at Witzeal with an aim to bring a qualitative difference to Witzeal’s gaming platform over the years of growth to come. Additionally,…

Travelxp launches its food channel Foodxp in India
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Travelxp launches its food channel Foodxp in India

Travelxp, the leading travel channel and OTT platform announced the  launch of its food channel Foodxp in India. Following the success & continuing the legacy of 100%  original programming of Travelxp, Foodxp was first launched in the UK on SKY in August 2019 to  distribute food-based content. The channel emphasizes diversified cuisines and talented, upcoming …

OnePlus and JioGames bring a curated library of games to OnePlus TVs
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OnePlus and JioGames bring a curated library of games to OnePlus TVs

OnePlus, the global technology brand, today announced a partnership with JioGames, a one-stop gaming platform that brings an inclusive and immersive gaming experience for all. The new collaboration will bring popular games such as K.G.F Official Game, Alpha Guns, Jungle Adventures 3, Little Singham Treasure Hunt and many more from the curated library of JioGames…

DViO Digital bags ZebPay’s digital creative mandate
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DViO Digital bags ZebPay’s digital creative mandate

DViO Digital, a leading creative-tech and digital-first marketing agency, has been onboarded as the digital creative and social media marketing partner for ZebPay, India’s leading platform for bitcoin and other digital currencies. As part of the mandate, DViO Digital will be responsible for implementing creative digital strategies and amplifying the brand’s robust presence across social…

Kuhoo raises $ 20 million seed fund from West Bridge Capital
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Kuhoo raises $ 20 million seed fund from West Bridge Capital

To bridge the gap between aspirations of talented Indian students and reality, a one-of-its-kind student loan fintech platform Kuhoo promises to transform the sector. The brainchild of a former ICICI, HDFC Credila & InCred executive, and a banking veteran Prashant A Bhonsle, Kuhoo, has raised a whopping $ 20 million seed fund from West Bridge…

LaLiga India and Rohit Sharma Present the LaLiga Home Goals Challenge #HitmanAtHome
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LaLiga India and Rohit Sharma Present the LaLiga Home Goals Challenge #HitmanAtHome

LaLiga and Rohit Sharma announce a digital campaign, #HitmanAtHome, through which the top five winners will get the opportunity to speak with the LaLiga Brand Ambassador. Rohit Sharma, who is an avid football and LaLiga fan, showcased his own football skills in the video and invited his fans to do the same to win the…

Dhanush starrer ‘Maaran’ becomes the first-ever trailer in the Tamil movie industry to be released by fans
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Dhanush starrer ‘Maaran’ becomes the first-ever trailer in the Tamil movie industry to be released by fans

It has been a routine ritual, where the first look, visual promos of leading Tamil actors would be revealed by the eminent personalities of the film industry. However, Dhanush starrer Maaran directed by Karthick Naren has created a new benchmark in the Tamil movie industry, the movie has spearheaded this new-fangled concept of endowing the…

Doritos launches First-Ever Filter that Lets You Choose How Their TVC ends
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Doritos launches First-Ever Filter that Lets You Choose How Their TVC ends

Doritos, the world’s number one Nacho Chip brand*, has launched a first-of-its-kind Instagram filter, ‘Doritos BoldChoice’, that lets the audience watch the latest Doritos TVC, record their reaction, and choose their ‘bold’ ending. Rolled out for the first time ever in India, the innovative filter was launched by brand ambassador and Bollywood youth icon, Kartik…

Truecaller Partners with Tanla to Improve Efficiency for Business Messaging
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Truecaller Partners with Tanla to Improve Efficiency for Business Messaging

Truecaller is pleased to announce an exclusive partnership with Tanla at MWC’22, Barcelona. Truecaller Business Messaging will be exclusively powered by Tanla’s Wisely CPaaS platform. Wisely is one of the world’s largest blockchain-enabled CPaaS platforms, secured by e2e cryptographic encryption. Truecaller, as the leading global platform for verifying contacts and blocking unwanted communication, brings with it a wide array of advanced messaging capabilities…