boAt has onboarded Actress Rashmika Mandanna for their wearables category and their women’s day campaign ‘#DanceThroughLife’. The Pushpa fame, Rashmika is also the first female ambassador onboarded by boAt exclusively for the wearables category and to endorse TRebel Collection – a vibrant & fiesty range of audio and wearables designed for women. With this campaign,…
Josh, India’s fastest growing and most engaged short-video app wrapped up the third edition of its original IP ‘World Famous’ in a Grand Finale in Jaipur, last evening. Hosted at a private property in the city, the 3-week mega talent hunt spanning three cities, across the northwestern state of Rajasthan concluded in a star-studded Grand…
Locus, a global logistics technology company that solves for final mile efficiency with its end-to-end platform solution, has appointed Anusha Yomahesh as Director – Brand and Content Marketing, and Anshu Singh as Vice President – Human Resources. As Locus scales and expands exponentially in North America, Europe and South-East Asia, Anusha will oversee all aspects of its brand growth and operations…
Ringing in the summers with one of the most anticipated campaigns of the year, beverage brand Pepsi® today unveiled its latest campaign featuring brand ambassador Salman Khan. Bringing back the magic of innovative storytelling, the latest TVC showcases Salman Khan in a dual role and makes Pepsi® the first-ever brand in India to use ultra-hi-tech…
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Disruptive Indian beverage major, Parle Agro is set to pull out all stops and make summer 2022 a power packed one. The company that prides itself on having among India’s most valued and loved celebrities as ambassadors for their beverage brands, has now signed on Ram Charan as brand ambassador for the iconic Frooti brand along with Alia…
Leading packaged beverage brand PaperBoat has named The Script Room as their creative agency. The mandate comes with creative duties round the year. The Script Room is a fast-growing writer’s hub & bespoke audio-visual advertising firm working on some of the reputed and futuristic brands in the country. As part of their responsibilities, The Script…
DigiChefs, the independent and high-performance creative agency based out of Mumbai has bagged the SEO and Performance Marketing duties for SILA, a Mumbai-based real estate platform providing real estate development, project management, advisory, and facilities management services across India. As part of the mandate, DigiChefs key goal is to generate and build an organic traffic…
With its longest running crime docu-drama, Crime Patrol, Sony Entertainment Television has been instilling a lot of awareness within each one of its viewers by showcasing compelling cases with gritty storytelling of the criminal activities from across India with a resolve to fight back crime. The channel is set to bring this marquee show in an all-new avatar…
SleepX, the new-age Sleep solutions brand from Sheela Foam Ltd., has announced the launch of a brand-new and quirky campaign titled ‘Good sleep is your superpower’. The campaign highlights the impact of a good night’s sleep on one’s productivity and well-being during awake hours. The creative campaign humorously targets millennials who compromise on their sleeping patterns because of work…
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