Scaler acquires online learning platform AppliedRoots for USD 50 Million
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Scaler acquires online learning platform AppliedRoots for USD 50 Million

ByTVW News India Bureau

Scaler (by InterviewBit), one of the fastest-growing tech upskilling startups, has announced the acquisition of the online learning platform AppliedRoots for 50 million USD to strengthen its Data Science, AI and ML offering. This is the third acquisition for Scaler. Last year (2021), they acquired Coding Minutes and Coding Elements to accelerate the growth of their business. Bootstrapped by a team of six – Srikanth Varma Chekuri,…

SNJ Group extends partnership with Chennai Super Kings for three more years
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SNJ Group extends partnership with Chennai Super Kings for three more years

ByTVW News India Bureau

SNJ Group, a leading Indian conglomerate with diverse interests in industries across a wide spectrum, has extended its association with four-time IPL champions Chennai Super Kings as a sponsor for the next three years (2022 to 2024). The strategic partnership, which began in 2019, will give SNJ Group visibility on the leading arm of the…

Publicis Groupe named Ajay Thrivikraman as Chief Creative Officer – Southeast Asia
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Publicis Groupe named Ajay Thrivikraman as Chief Creative Officer – Southeast Asia

ByTVW News India Bureau

Publicis Groupe has appointed Ajay Thrivikraman to the role of Chief Creative Officer for Southeast Asia reporting to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, and Natalie Lam, Chief Creative Officer of Publicis Groupe APAC & MEA. Prior to this appointment, Thrivikraman was Chief Creative Officer Global Clients leading the creative work…

Hansgrohe India assigns its PR duties to PR Pundit
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Hansgrohe India assigns its PR duties to PR Pundit

ByTVW News India Bureau

Hansgrohe India, Indian subsidiary of the Hansgrohe Group, one of the leading bathroom and kitchen fittings manufacturers in the world, has appointed PR Pundit as its strategic communications partner. The mandate is aimed at strengthening awareness and enhancing engagement for the brand to power preference for its core brands hansgrohe and AXOR, in addition to telling a compelling story of the company’s…

Lara Balsara joins Nobel Hygiene’s Board of Directors
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Lara Balsara joins Nobel Hygiene’s Board of Directors

ByTVW News India Bureau

Nobel Hygiene, India’s largest private manufacturer of disposable hygiene products, has announced the appointment of Lara Balsara to their board of directors. Lara is the first woman independent director to be appointed to the company’s board. She brings to the table her vast experience in the advertising and media planning industry and will add immense…

WareIQ named Ex Flipkart Leader, Omkar Karandikar as Head of Inventory Planning and Design
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WareIQ named Ex Flipkart Leader, Omkar Karandikar as Head of Inventory Planning and Design

ByTVW News India Bureau

WareIQ, a Y Combinator- backed eCommerce fulfillment tech platform that offers same/next day delivery to modern consumer brands, has recently appointed ex-Flipkart Director- Inventory Planning and Control, Omkar Karandikar as Head of Inventory Planning and Design. Omkar brings along with him extensive experience and proficiency in the supply chain domain with leading companies. At WareIQ,…

Verloop.io partners with WebEngage to empower brands to build engaging customer experiences
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Verloop.io partners with WebEngage to empower brands to build engaging customer experiences

ByTVW News India Bureau

Verloop.io, the leading Conversational AI platform for Customer Support automation, announced today that it has partnered with WebEngage, a full-stack Retention Operating System, for consumer businesses. WebEngage customers can now use Verloop.io to send out their transactional and promotional messages via their WhatsApp channel by hyper-personalizing the content based on user behaviour. This enables the customer to start…

BCCI announces RuPay as Official Partner for TATA IPL
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BCCI announces RuPay as Official Partner for TATA IPL

ByTVW News India Bureau

The Indian Premier League Governing Council (IPL GC) today announced RuPay, the flagship product of National Payments Corporation of India (NPCI) as an official partner for TATA IPL, which will begin on 26th March 2022. This will be a multi-year partnership. RuPay is the first-of-its-kind Global Card payment network from India, providing an exceptional self-reliant card…

Gupshup Rebrands amidst Product Growth and Global Expansion
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Gupshup Rebrands amidst Product Growth and Global Expansion

ByTVW News India Bureau

Gupshup, a global leader in conversational engagement, unveiled a new brand identity at the Mobile World Congress in Barcelona. The new brand identity consists of new logo colors, revised brand look-and-feel, an updated website, and a new tagline: “One-on-one. With everyone”. These changes reinforce Gupshup’s vision of transforming the future of business-to-customer conversations and commerce…

ANTS digital bags digital, brand, and performance marketing duties for PURE Home + Living
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ANTS digital bags digital, brand, and performance marketing duties for PURE Home + Living

ByTVW News India Bureau

DLF Brands Pvt. Ltd. assigns digital, brand, and performance marketing duties to ANTS digital for their flagship home decor brand – PURE Home + Living. ANTS Digital will strategize to enhance the online presence across digital, e-commerce and various social platforms, increase the footfall on stores and create innovative campaigns for the D2C channel. Zafar…